Sr Product Manager (Equipment)

JLG is seeking a Senior Product Manager to guide the direction and lifecycle of its key access equipment lines with a truly global reach. The role places you at the center of cross-functional collaboration, aligning Engineering, Operations, Sales, Service, Marketing, and international teams to move ideas from concept to market and drive commercial success.

Role summary

The Senior Product Manager will own the complete lifecycle of core access equipment platforms, including scissor lifts, boom lifts, and telehandlers. You will shape the long-term product roadmap and portfolio strategy on a global scale, ensuring alignment with regional and global growth objectives and directing the path from idea through commercialization.

Responsibilities

• Own the end-to-end lifecycle of key access equipment platforms, guiding roadmap strategy and long-term portfolio direction for global impact.
• Develop and implement multi-generation product and enhancement plans aligned to regional and worldwide growth goals.
• Serve as the strategic hub across Engineering, Operations, Sales, Service, Marketing, and global teams to drive alignment from concept to market release.
• Translate VOC, competitive intelligence, and market analysis into differentiated product definitions and compelling value propositions.
• Collaborate with technical teams to prioritize initiatives and deliver solutions that meet market timing, performance, and customer expectations.
• Lead pricing strategy and monitor portfolio performance, including margins, market share, and competitive positioning.
• Successfully manage product launches, including field trials, demonstrations, and go-to-market execution.
• Provide Sales and Service teams with tools and messaging to articulate value-based selling propositions clearly.
• Engage directly with customers, dealers, and rental partners to validate strategy and uncover growth opportunities.
• Coach and mentor team members while driving accountability and delivering measurable business results.

Qualifications and requirements

• Bachelor’s degree in Business, Marketing, Engineering, or a related field; a technical degree is preferred.
• At least eight years of related experience.
• Travel availability from 0% up to 30%, dependent on business cycle and needs.

Compensation

Salary: USD 118,700 - 211,300 per year

Location

Location: Frederick, MD (onsite)