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B2B Marketing Manager & Product Operations Specialist
Job Description
Onsite in Vernon, CA, this full-time opportunity supports B2B growth across marketing and product operations. The company is hiring two roles: a B2B Marketing Manager focused on B2B marketing and sales enablement, and a Product Operations & Purchasing Specialist focused on purchasing, inventory, and order fulfillment. Both positions collaborate closely with cross-functional teams to keep campaigns effective, customer relationships strong, and product availability reliable.
Responsibilities
- Develop annual and quarterly marketing strategies aligned with company goals and business objectives.
- Maintain consistent brand positioning, messaging, and visual identity across marketing channels.
- Plan, execute, and optimize integrated marketing campaigns across digital, promotional, and offline channels.
- Manage marketing budgets, forecast expenditures, track spending, and evaluate campaign ROI.
- Conduct market and competitor research to identify industry trends, customer behaviors, and new business opportunities.
- Monitor marketing KPIs, analyze performance, and prepare reports with recommendations.
- Manage key accounts and coordinate marketing initiatives to support account growth.
- Collaborate with Sales and other departments to support B2B sales initiatives and business development.
- Provide creative direction to designers, content creators, writers, agencies, and external partners.
- Plan and manage trade shows, corporate events, promotions, and new product launches.
- Identify marketing risks and develop contingency plans to support business continuity.
- Coordinate multiple projects while maintaining quality, deadlines, and budget requirements.
- Manage product orders, purchase orders, and purchasing activities for timely and accurate fulfillment.
- Coordinate with domestic and overseas suppliers on availability, pricing, quantities, and delivery schedules.
- Track purchase orders, shipments, and delivery timelines, resolving discrepancies or delays.
- Maintain accurate product information, pricing records, purchasing documentation, and supplier records.
- Monitor inventory levels, demand, and replenishment requirements to maintain appropriate stock levels.
- Coordinate with Sales, Warehouse, and Operations to support distribution and order fulfillment.
- Identify and resolve inventory discrepancies, shipment delays, and product availability issues.
- Maintain accurate inventory data and support efficient purchasing and stock management processes.
- Analyze product sales performance, inventory turnover, and purchasing trends to find improvement opportunities.
- Support new product introductions, product assortment planning, and ongoing product management activities.
- Collaborate to improve purchasing efficiency and product availability.
- Assist with operational reporting and product-related documentation.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent relevant professional experience.
- Minimum 5 years of professional marketing experience, including marketing strategy, campaign management, or brand management.
- Proven ability to develop and execute integrated, multi-channel marketing campaigns.
- Strong analytical skills, including tracking KPIs, campaign performance, and ROI.
- Experience managing marketing budgets and forecasting expenditures.
- Excellent project management, organization, and cross-functional communication skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Proficiency in Microsoft Office, particularly Excel and PowerPoint.
- Previous experience in product management, purchasing, procurement, inventory management, or order management.
- Strong organizational skills to manage multiple product orders and priorities.
- Excellent communication, problem-solving, and coordination skills.
- Ability to work independently in a fast-paced wholesale or distribution environment.
Technologies
- Microsoft Office
- Excel
- PowerPoint
Preferred Qualifications
- (Marketing Manager) Previous experience as a Marketing Manager, Brand Manager, or strategic marketing role.
- (Marketing Manager) Experience managing external agencies, designers, writers, or other creative partners.
- (Marketing Manager) Knowledge of digital marketing, social media, email marketing, and online marketing channels.
- (Marketing Manager) Experience supporting trade shows, corporate events, promotions, or product launches.
- (Marketing Manager) Familiarity with marketing analytics, CRM, or marketing automation platforms.
- (Marketing Manager) Experience with market research, competitor analysis, and customer segmentation.
- (Marketing Manager) Strong presentation and leadership skills, including collaboration with senior management.
- (Marketing Manager) Bilingual proficiency in Korean and English.
- (Product Operations & Purchasing Specialist) Bachelor’s degree in Business Administration, Supply Chain Management, Logistics, or related field.
- (Product Operations & Purchasing Specialist) Experience in wholesale distribution, consumer goods, retail products, or import/export operations.
- (Product Operations & Purchasing Specialist) Experience coordinating with overseas suppliers and managing international purchase orders.
- (Product Operations & Purchasing Specialist) Familiarity with ERP systems, inventory management software, or purchasing systems.
- (Product Operations & Purchasing Specialist) Knowledge of inventory planning, demand forecasting, and product lifecycle management.
- (Product Operations & Purchasing Specialist) Bilingual proficiency in Korean and English.
Available Positions & Compensation
- Marketing Manager (B2B Marketing & Sales): $60,000–$80,000 annually
- Product Operations & Purchasing Specialist: $60,000–$80,000 annually
Application Details
- Full-time; in person.
- Are you bilingual in Korean and English?
- Please specify your current status in the United States, or if you are a foreign national, indicate your visa type.
- Which position are you applying for?