Product Owner

UVA Medical Center is looking for a Product Owner to join the Digital Solutions Team under Marketing & Communications. In this hybrid role based in Charlottesville, VA, you will help shape UVA Health’s digital patient experience by translating stakeholder needs into an execution-ready backlog and supporting delivery through discovery, refinement, and sprint collaboration.

Role overview

The Product Owner owns and maintains the product backlog, ensuring it stays current with team priorities and reflects validated user needs. You will write user stories with explicit acceptance criteria, partner with delivery leadership and UX design, and track outcome and adoption metrics to assess the value of shipped work. You will also contribute delivery-informed perspective to strategy and roadmap planning across UVA Health’s digital ecosystem.

Responsibilities

• Own, maintain, and prioritize the product backlog so it is always populated, sorted, and aligned to current team priorities.
• Write user stories with clear, testable acceptance criteria, with no story entering a sprint without them.
• Translate business requirements and stakeholder requests into actionable backlog items with appropriate scope.
• Prioritize backlog work based on user value, delivery effort, and strategic alignment, and clearly defend decisions.
• Maintain and enforce the team’s definition of done with the Delivery Lead.
• Be available to developers during active sprints to answer scope and requirements questions without changing scope mid-sprint.
• Formally accept or reject sprint deliverables at review based on acceptance criteria.
• Participate in sprint planning, backlog refinement, daily standup, sprint review, and retrospectives.
• Partner with the Delivery Lead during backlog refinement to ensure stories are estimated and sprint-ready.
• Conduct discovery alongside delivery, including user interviews, stakeholder sessions, and competitive landscape review, to validate user needs.
• Collaborate with the UX Designer so research findings and usability insights inform backlog decisions.
• Track product outcome metrics alongside delivery metrics, including adoption, task completion, and user satisfaction.
• Connect Epics and Stories to overarching strategic intent in the backlog as it ladders to departmental and organizational goals.
• Contribute to roadmap planning by surfacing constraints and opportunities identified during discovery.
• Communicate planned work and delivery timelines to internal stakeholders and proactively manage expectations on scope and scheduling.
• Keep the Manager of Digital Solutions informed on backlog direction and flag potential pivots early.
• Translate stakeholder goals into prioritized backlog work balanced with team capacity.
• Collaborate with the UX Designer, Delivery Lead, and Web Developers to ensure stories are technically feasible and experientially sound before sprints.
• Participate in UX reviews and design critiques to validate alignment between what is designed, what can be built, and user needs.
• Partner with the Delivery Lead to keep sprint boards accurate and status reporting clear for leadership.

Requirements

• Bachelor’s degree in Business, Information Systems, Communications, or a related field (or equivalent professional experience).
• Five years of experience in a Product Owner, Product Manager, Business Analyst, or related digital product role.
• Demonstrated experience writing user stories with clear, testable acceptance criteria.
• Strong backlog management skills, including prioritization, grooming, and sprint readiness.
• Experience working within Agile/Scrum delivery teams.
• Ability to translate business goals and stakeholder needs into actionable, appropriately-scoped work.
• Strong organizational skills and attention to detail, comfortable managing multiple concurrent priorities.
• Excellent verbal and written communication skills across technical developers and non-technical stakeholders.
• Experience conducting user research or stakeholder interviews to inform product decisions.

Technologies

• Contentstack
• Epic
• Kyruus
• Coveo
• Jira
• Airtable

About the Digital Solutions Team

• The team operates using a product-led model focused on UVA Health’s digital front door and the end-to-end digital patient experience.
• They are responsible for strategy, user experience, and technologies that support and power UVA Health’s digital ecosystem.
• They prioritize initiatives advancing patient acquisition, frictionless patient experience, long-term patient loyalty, operational efficiency, and department-wide marketing technology.

Preferred qualifications

• Certified Scrum Product Owner (CSPO) or equivalent Agile certification.
• Experience in digital product, website, or web application development contexts.
• Familiarity with platforms such as Contentstack, Epic, Kyruus, or Coveo.
• Experience using Jira and/or Airtable for backlog management, intake workflows, and stakeholder reporting.
• Experience in healthcare, academic medicine, or other regulated industries.
• Familiarity with digital marketing, analytics, SEO, or conversion optimization as it relates to product decision-making.
• Experience coordinating work involving third-party vendors or external development partners.

Success measures

• Backlog quality: stories are consistently well-defined, estimated, and sprint-ready with clear acceptance criteria.
• Sprint stability: developers can execute sprint commitments without mid-sprint scope ambiguity.
• Discovery cadence: discovery runs in parallel with delivery, not after the fact.
• Stakeholder clarity: internal stakeholders have accurate, up-to-date visibility into planned work and delivery timelines.
• Outcome tracking: shipped work is evaluated against user and business value metrics, not only completion status.
• Roadmap contribution: insights from delivery and discovery meaningfully inform planning conversations with the Manager.

Benefits

• Comprehensive Benefits Package: medical, dental, and vision insurance.
• Paid time off, long-term and short-term disability, and retirement savings.
• Health savings plans and flexible spending accounts.
• Certification and education support.
• Generous paid time off.

Location and physical demands

• Primarily a sedentary role with extensive use of desktop computers.
• On-site presence in the Charlottesville office is required at least two days per week.
• Some occasional travel may be required to attend meetings or programs.

Location: Charlottesville, VA (hybrid)  |  Salary: USD 70,600 - 141,201 per year  |  Experience level: 5+ years