Senior Product Manager

Truist Bank is seeking a Senior Product Manager to lead digital commerce capabilities that improve how clients are acquired, onboarded, engaged, and supported across Truist digital channels. In this role, you will define, deliver, and continuously optimize client-centered experiences in partnership with teams across Experience Design, Research, Analytics, Marketing, Technology, and business stakeholders.

You will own product strategy and outcomes for assigned digital commerce products, platforms, journeys, and capabilities, guiding discovery through launch and into ongoing improvement. The role is based in Atlanta, GA and requires onsite presence 5 days/week.

What you will do

• Define and maintain product vision, strategy, roadmap, and measurable outcomes for assigned digital commerce areas.
• Own product discovery by identifying client needs, business opportunities, operational pain points, market trends, competitive insights, and digital experience gaps.
• Partner across Experience Design, Research, Analytics, Marketing, Technology, and business stakeholders to turn journey friction and client insights into prioritized product opportunities.
• Lead roadmap development and prioritization, balancing client value, business impact, risk, technical feasibility, platform health, regulatory requirements, and capacity constraints.
• Translate strategy into actionable work: epics, features, user stories, acceptance criteria, business requirements, and measurable success metrics.
• Participate as a product leader in Agile ceremonies, including PI planning, backlog refinement, sprint planning, sprint reviews, demos, dependency reviews, and release readiness discussions.
• Maintain alignment across roadmap, delivery backlog, business priorities, experience design objectives, technology dependencies, and enterprise themes.
• Apply a product-and-design point of view using human-centered design principles, journey thinking, usability and accessibility fundamentals, interaction design concepts, and service design.
• Develop and communicate experience concepts, workflows, and solution approaches with Experience Design teams, using AI-assisted concepting and prototyping tools where appropriate.
• Lead cross-functional discovery integrating customer research, analytics, competitive insights, behavioral data, and design-thinking methods.
• Use analytics, funnel reporting, client feedback/VOC, experimentation results, operational data, and production performance to assess product health and recommend improvements.
• Establish and communicate product KPIs spanning digital adoption, application starts and completion, conversion and funding rates, abandonment, ease of use, defect trends, cycle time, personalization effectiveness, and business value delivered.
• Partner with Marketing, Personalization, Data, and Analytics teams to advance targeted digital experiences, campaign enablement, client engagement capabilities, and measurable digital sales outcomes.
• Partner with Technology and Architecture to support scalable, secure, resilient, maintainable solutions aligned to platform strategy and technical roadmaps.
• Manage product dependencies, risks, issues, decisions, and tradeoffs; clearly communicate options and escalation needs to stakeholders and senior leaders.
• Ensure lifecycle execution includes risk reviews, controls, accessibility standards, privacy considerations, security requirements, legal/compliance expectations, and audit documentation.
• Support release planning and go-to-market readiness in coordination with business partners, operations, marketing, training, communications, support, controls, and technology delivery teams.
• Validate delivered capabilities against business objectives, client experience goals, acceptance criteria, and expected outcomes.
• Provide executive-level updates, roadmap communications, product recommendations, decision materials, and performance reporting, including remediation or optimization as needed.
• Serve as a subject matter expert for assigned digital commerce journeys, capabilities, systems, client flows, and business outcomes.
• Mentor Product Managers, Product Owners, analysts, and cross-functional partners on product management practices, Agile delivery, measurement discipline, and outcome-based decision-making.

What you bring

• Bachelor’s degree in business, engineering, design, or technology field; or related field or equivalent combination of education and professional experience.
• 7+ years of product management, digital, technology, financial services, marketing technology, experience design, consulting, strategy, or related experience.
• 5+ years defining and delivering digital products, digital journeys, platform capabilities, or business initiatives in a matrixed organization.
• Experience developing product strategy, product roadmaps, business cases, product requirements, and measurable product outcomes.
• Experience leading cross-functional teams across Product, Technology, Design, Analytics, Marketing, Risk, Legal, Compliance, and Operations or related functions.
• Ability to translate client needs, business goals, and technical considerations into prioritized product work.
• Strong understanding of Agile delivery practices (PI planning, backlog management, sprint planning, demos, release readiness), including ability to use AI-enabled and industry tools to manage demand and create/refine epics, features, user stories, and acceptance criteria.
• Demonstrated ability to use data, analytics, client feedback, performance trends, and fluency with AI tools to identify opportunities, diagnose issues, and recommend action plans.
• Strong digital experience design understanding: customer journeys, service design, interaction design, information architecture, usability, accessibility, design systems, and experience validation methods.
• Experience applying Design Thinking, Human-Centered Design, Jobs-to-Be-Done, Service Design, or similar frameworks to discover opportunities and shape direction.
• Experience creating low-fidelity concepts, experience flows, journey visualizations, prototypes, or solution models to align stakeholders.
• Strong communication, facilitation, negotiation, and stakeholder management skills.
• Ability to lead through ambiguity, influence without direct authority, make informed decisions, and manage competing priorities in a fast-paced environment.
• Strong analytical, decision-making, problem-solving, and critical-thinking skills.
• Experience managing risk, controls, compliance, security, privacy, accessibility, or audit considerations within product delivery.
• Proficiency with Microsoft Office, AI-enabled productivity tools, or similar platforms.

Technologies

• Microsoft Office
• Figma Make
• AI coding assistants
• AI prototyping platforms

Work details

• Regular
• English (Required)
• Work shift: 1st shift (United States of America)
• In-office policy: in office 5 days/week per Truist in-office policy
• Travel: Minimal and up to 10%

Working conditions

• Sitting: Constantly (More than 50% of the time)
• Standing: Frequently (25% to 50% of the time)
• Walking: Frequently (25% to 50% of the time)
• Ability to access and interpret client information received from a computer; able to hear and speak with individuals in person and by phone
• Ability to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers
• Availability to work all scheduled hours, including overtime as directed by manager/supervisor and required by business need

Benefits

• Medical, dental, vision, life insurance, disability, accidental death and dismemberment
• Tax-preferred savings accounts
• 401k plan
• No less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment
• 10 sick days (also prorated)
• Paid holidays
• Depending on position and division: defined benefit pension plan, restricted stock units, and/or deferred compensation plan

Preferred qualifications

• Experience in banking, financial services, digital commerce, digital sales, consumer banking, small business banking, lending, wealth, or another highly regulated industry.
• Experience with digital account opening, onboarding, application funnels, acquisition journeys, personalization, marketing platforms, or digital client engagement capabilities.
• Experience with digital sales and digital experience platforms supporting online application flows, client onboarding, content delivery, funnel optimization, analytics, and scalable client-facing experiences using AI-enabled tools.
• Experience partnering directly with UX designers, researchers, content strategists, analytics teams, and accessibility partners.
• Experience with A/B testing, experimentation, funnel optimization, VOC analysis, journey analytics, or client experience measurement.
• Certified SAFe Product Owner/Product Manager, Certified Scrum Product Owner, Human-Centered Design, Design Thinking, or similar certification.
• Experience working with distributed delivery teams, vendor partners, or platform teams; partnering directly with UX designers, researchers, content strategists, service designers, and accessibility specialists.
• Experience working within design-led product organizations or contributing strongly to concept development, journey design, or experience strategy.
• Prior experience in Experience Design, UX, Service Design, Design Strategy, Customer Experience, Innovation Consulting, or related disciplines.
• Experience using AI-assisted concepting, prototyping, and product development tools (including Figma Make, generative design tools, AI coding assistants, AI prototyping platforms, or similar technologies) to rapidly explore and communicate product concepts.
• Knowledge of Product Management Lifecycle practices, Agile governance, technology delivery controls, risk management processes, and appropriate use of AI tools to improve product discovery, backlog quality, documentation, and delivery readiness.