Senior Product Manager - Content (Offroad)

Own Offroad’s content and data strategy while you help connect customer jobs-to-be-done to the trail, POI, conditions, and land knowledge that powers real-world navigation. onX is building a distributed team with strong collaboration across multiple US locations, plus benefits that support an active lifestyle.

What you’ll do

• Own Offroad’s content and data strategy, translating JTBD and market research into a clear point of view on what content is needed (trails, POIs, UGC-sourced conditions, land data, basemaps, and emerging content layers) and how it should be structured and connected, aligned to Offroad’s overall product strategy.
• Lead research and exploration of third-party data by identifying, evaluating, and prioritizing new external sources to expand coverage and unlock new capabilities.
• Work closely with Product, Design, Engineering, and Content to prioritize the content roadmap and define requirements (data model, schema, and UX) that translate content strategy into shipped product.
• Champion an end-to-end content experience by thinking beyond backend structure and schema to how trail, POI, and land content appears for off-road riders in the field.
• Own measurement and analysis of content impact on customer behavior, conversion, and ROI, using insights to guide strategic direction.
• Build and manage relationships with land management agencies (BLM, USFS, state and local land managers) and other data providers, including interpreting regulations, sourcing data, and negotiating licensing and acquisition agreements.
• Lead the Trail Guide Program through a direct report, setting direction and goals while day-to-day execution covers contributor acquisition, community management, and trail content delivery.
• Represent Offroad’s content and data roadmap, priorities, and risks to product and cross-functional leadership.
• Continuously refine content and data priorities by collecting and channeling market trends, customer feedback, and research as Offroad evolves.
• Integrate AI experimentation into daily workflows as a repeatable co-pilot approach, validating use with sound judgment and iterative improvements.

What you bring

• Bachelor’s degree in a related field (Geography, GIS, Business, Data/Analytics) or equivalent experience.
• 8+ years leading software products or platforms, including at least 4 years of product management and 3 years in content strategy, data management, or program management.
• Ideally, experience in geospatial data, outdoor recreation, or consumer technology.
• Demonstrated ability translating customer needs into content or data-model requirements with product, design, and engineering teams.
• A track record of genuine curiosity about end-user experience and jobs-to-be-done, including thinking beyond the backend data model to how content creates value.
• Credible ties to the off-road, overlanding, or powersports community.
• Comfort switching between technical conversations (data models, schemas) and relationship-driven conversations (partners, contributor community).
• People leadership experience, or a proven record directing others without direct authority.
• Strong curiosity for exploring new technologies, including AI.
• Shared passion for and ability to demonstrate onX Company Values.
• Permanent US work authorization is a condition of employment.
• Ability to travel quarterly for multiple days to a corporate office or other onX strategic location (such as a Basecamp).

Benefits at onX

• Competitive salaries, annual bonuses, equity, and growth opportunities.
• Comprehensive health benefits, including a no-monthly-cost medical plan.
• Paid parental leave: 13 weeks for birthing parents and 5 weeks for non-birthing parents.
• 401k matching: 100% for the first 3% you save and 50% from 3-5%.
• Company-wide outdoor adventures and outdoor industry perks.
• Annual “Get Out, Get Active” funds to support an active lifestyle.
• Flexible time away package with PTO, STO, VTO, and paid holidays.

Added bonuses that align

• Direct experience working with land management agencies (BLM, USFS, state parks) or third-party geospatial data licensing.
• Experience building and managing external partnerships or data relationships (government agencies, land managers, or data vendors/licensors).
• Experience scaling a contributor, community, or ambassador-style program.
• Familiarity with GIS platforms, geospatial data pipelines, or knowledge-graph/data-model concepts.

Compensation and work location

Location: Austin, TX (onsite)

Base pay: applicants can expect to make between $143,000 and $179,000 upon hire.

Full-time onX employees are eligible for a grant of common share options with a vesting schedule and an annual bonus of 10% based on company performance.

Equal opportunity and accommodations

onX believes unique perspectives make the team stronger and is an equal opportunity employer committed to fairness in hiring, development, compensation, and promotion.

onX will explore reasonable accommodations to ensure individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. For assistance or accommodation, contact [email protected].

Position open until filled. #LI-Remote