Senior Product Manager, Digital Product

Own digital product strategy and delivery for customer-facing experiences across Alterra Mountain Company and the Ikon Pass ecosystem.

Responsibilities

• Develop and own product vision, strategy, roadmap, and prioritized backlog for customer-facing digital experiences across web and mobile.
• Convert business objectives, guest needs, data, and market opportunities into prioritized initiatives with measurable outcomes.
• Spot opportunities to improve conversion, revenue, engagement, customer satisfaction, and operational efficiency.
• Make roadmap and prioritization decisions by balancing strategic initiatives, optimization opportunities, technical needs, and customer feedback.
• Lead product initiatives across the ecommerce journey, including:
  • Discovery
  • Cart
  • Checkout
  • Payments
  • Promotions
  • Cross-sell/upsell
  • Account
  • Post-purchase experiences
• Define and evolve mobile experiences supporting guests from planning through purchase and the on-mountain journey.
• Partner with Engineering, UX/Design, and business teams to deliver integrated experiences across web, iOS, Android, APIs, commerce, identity, content, and customer data platforms.
• Use funnel performance, behavioral analytics, experimentation, and customer feedback to reduce friction and improve:
  • Conversion
  • Adoption
  • Engagement
  • Revenue
• Lead discovery using customer research, analytics, business needs, and market insights to identify and validate product opportunities.
• Create product briefs, requirements, user stories, acceptance criteria, and success metrics covering problem, scope, intended experience, and expected outcomes.
• Collaborate with UX/Design, Engineering, and QA during discovery to evaluate solutions, technical feasibility, dependencies, complexity, and risk.
• Guide cross-functional teams through the product lifecycle: discovery, definition, delivery, launch, measurement, and optimization.
• Own cross-platform prioritization and backlog decisions with Engineering, Design, QA, Program Management, and business stakeholders.
• Manage cross-platform dependencies and product trade-offs based on customer value, business impact, technical feasibility, capacity, and risk.
• Partner with third-party technology and commerce providers, and communicate roadmap decisions, progress, risks, and outcomes to stakeholders and leadership.
• Define KPIs, analytics requirements, and measurement plans for product initiatives.
• Monitor ecommerce and mobile performance, including conversion, abandonment, payment success, adoption, engagement, and customer satisfaction.
• Measure results using analytics, A/B testing, experimentation, and customer feedback, then continuously optimize the product experience.

Requirements

• Bachelor’s degree in Business, Computer Science, Engineering, Human-Centered Design, or a related field; or equivalent professional experience.
• 5+ years of product management experience delivering customer-facing digital products.
• Proven ownership or significant contribution to consumer ecommerce, including discovery, cart, checkout, payments, promotions, merchandising, or post-purchase experiences.
• Experience shipping features for native mobile applications on iOS and/or Android.
• Demonstrated ability to lead complex, cross-functional product initiatives from discovery through launch and optimization.
• Strong understanding of customer journeys, conversion funnels, and ecommerce performance metrics.
• Experience defining product requirements, user stories, acceptance criteria, and analytics requirements tied to measurable outcomes.
• Strong analytical skills using both quantitative and qualitative data to guide decisions.
• Experience partnering with Engineering, UX/Design, QA, Analytics, Marketing, and business stakeholders.
• Experience working in Agile product development and managing prioritized product backlogs.
• Ability to influence and align stakeholders without direct authority.
• Excellent written, verbal, and presentation communication skills.
• Ability to operate effectively with multiple platforms, stakeholders, dependencies, and competing priorities.

Technologies

• iOS
• Android
• APIs

Benefits

• Free Ikon Pass for all eligible employees, plus additional free skiing/riding privileges across Alterra Mountain Company resorts for eligible employees and their dependents
• Discounted skiing/riding for friends and family of eligible employees across Alterra Mountain Company resorts
• Flexible Time Off (FTO) and Paid Time Off (PTO) policies for eligible employees
• Generous discounts on outdoor gear, apparel, rental cars, etc.
• Medical, dental, vision, life, AD&D, short-term & long-term disability insurance, EAP, HSAs, FSAs, and more
• 401(k) plan with generous company match
• Paid parental leave of up to 6 weeks for eligible employees
• Commuter benefits for Denver employees only
• Hybrid workplace policy with regular in-person collaboration in the dog-friendly company headquarters office in Denver’s RiNo Art District neighborhood (for eligible employees)

What We Offer

• Free Ikon Pass for all eligible employees, plus additional free skiing/riding privileges across Alterra Mountain Company resorts for eligible employees and their dependents
• Discounted skiing/riding for friends and family of eligible employees across Alterra Mountain Company resorts
• Flexible Time Off (FTO) and Paid Time Off (PTO) policies for eligible employees
• Generous discounts on outdoor gear, apparel, rental cars, etc.
• Medical, dental, vision, life, AD&D, short-term & long-term disability insurance, EAP, HSAs, FSAs, and more
• 401(k) plan with generous company match
• Paid parental leave of up to 6 weeks for eligible employees
• Commuter benefits (Denver employees only)
• Hybrid workplace policy with regular in-person collaboration in Denver’s RiNo Art District neighborhood office (eligible employees)

Preferred Qualifications

• 7+ years of product management experience with consumer-facing digital products
• Experience building and optimizing ecommerce and native mobile experiences
• Experience with checkout, digital payments, customer identity, loyalty, or personalization
• Familiarity with mobile releases, experimentation, analytics, APIs, and third-party platform integrations
• Experience using customer research and data to improve conversion, engagement, and customer journeys
• Experience in retail, travel, hospitality, ticketing, subscription, or marketplace businesses
• Passion for skiing, snowboarding, mountain recreation, travel, or outdoor experiences

Location

• Denver, CO (hybrid)

Salary

• USD 120,000 - 156,000 per year