Sr Product Manager - Roundel Emerging Ad Experiences

Lead next-generation advertising supply and guest experiences across Target-owned digital and physical properties.

Responsibilities

• Identify, define, and incubate the next generation of advertising supply and experiences across Target-owned digital and physical properties.
• Partner across Target and Roundel to understand how guest experiences are changing, surface new advertising and monetization opportunities, and drive ambiguous 0-to-1 work from discovery through validation and MVP.
• Build product strategy and define go/no-go criteria by developing guest and advertiser value propositions, business cases, experience principles, measurement approaches, and success metrics.
• Start with priority focus areas such as evolving Target’s In-Store media capabilities and shaping Roundel’s advertising approach within emerging experiences including agentic commerce, while evaluating additional physical and digital experiences for future monetization.
• Collaborate across product, technology, design, analytics, measurement, operations, and Go-to-Market teams to bring new concepts to life and transition proven capabilities into the appropriate long-term product portfolio.
• Operate within the product model to develop a comprehensive product strategy, roadmap, and OKRs for your respective product.
• Use product knowledge, customer feedback, and other relevant data to assess value, develop business cases, and prioritize direction and outcomes.
• Lead product execution by working with engineers, UX designers, data scientists, and business partners to deliver the product.
• Act as the “voice of the product” for key stakeholders to align needs, direction, and support for successful delivery.
• Maintain a market-informed product roadmap and backlog, organizing customer themes, epics, and stories and prioritizing for highest impact.
• Promote open information sharing and multiple viewpoints; help teams pursue challenging goals and high performance aligned to the organization’s direction.
• Create urgency to achieve goals, leverage resources to address unexpected obstacles, and coordinate with other product teams across the organization.
• Core responsibilities are defined in this job description, and duties may change based on business needs.

Requirements

• Four-year degree or equivalent experience.
• 6+ years of product management experience building customer-facing digital products, ideally in ecommerce, marketplaces, media, advertising, or other platform businesses.
• Proven ownership of ambiguous or 0-to-1 products, capabilities, or customer experiences.
• Strong product strategy and discovery skills, including moving from problem definition through MVP, experimentation, launch, and scale.
• Experience identifying customer and business opportunities, forming product and monetization hypotheses, and translating them into prioritized roadmaps.
• Strong analytical and commercial judgment, including opportunity sizing, business case development, defining success metrics, and using data to drive decisions.
• Ability to influence and drive outcomes across highly matrixed teams spanning product, technology, design, data, operations, and business.
• Capability to navigate ambiguity, synthesize multiple inputs, make tradeoffs, and communicate clear recommendations to working teams and senior leaders.
• Experience partnering with research and design teams to understand customer needs and validate concepts before major investment.
• Plus: experience in retail media, advertising, ecommerce monetization, omnichannel experiences, AI/conversational experiences, or marketplace products.

Compensation

• USD 115,000 - 206,000 per year

Location and Work Arrangement

• Minneapolis, MN (hybrid)
• This position will operate as a hybrid/flex arrangement based on Target’s needs.
• Work duties cannot be performed outside of the country of the primary work location unless otherwise prescribed by Target.

Benefits

• Comprehensive health benefits for eligible team members and their dependents
• 401(k)
• Employee discount
• Short term disability
• Long term disability
• Paid sick leave
• Paid national holidays
• Paid vacation

Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_E

ADA

• Target will make reasonable accommodations for applicants with disabilities.
• If a reasonable accommodation is needed to participate in the job application or interview process, contact: [email protected].