Product Manager

The North America Product Manager for Skyworth USA Corporation leads planning and localization for the region, conducts market and competitive analysis, and supports GTM planning and product launches in collaboration with regional sales teams and the China headquarters.

Responsibilities

• Oversee the strategy and localization efforts for the North American market to strengthen product competitiveness.
• Perform market and competitive assessments to uncover customer needs, trend dynamics, rival offerings, and opportunities for the product line.
• Collaborate with regional sales to collect customer and channel insights and translate them into product requirements.
• Coordinate with the China headquarters on planning, requirement specification, and localization of products.
• Manage licensed-brand initiatives and ensure alignment with brand guidelines, standards, and certification requirements.
• Assist with GTM strategies and the rollout of new products.
• Offer product knowledge, supporting materials, and launch guidance to sales teams as required.
• Oversee product requirements and coordinate cross-functional activities to meet project timelines.

Requirements

• A bachelor’s degree or higher.
• At least 3 years of experience in the television or consumer electronics sector.
• Background in Product Management, Product Marketing, GTM, or Marketing roles.
• Excellent capabilities in product planning, project management, and cross-functional communication.
• Familiarity with product portfolio or platform management is preferred.
• Deep understanding of the North American market, customer needs, and channel requirements.
• Proven ability to collaborate with regional sales, internal teams, licensed brand partners, and the China HQ.
• Proficiency in English, written and spoken.

Reports to

Director of Product

Location

Cypress, CA (onsite)

Salary

USD 95,000 - 110,000 per year