Product Manager, Vice President - Personalization Experience & Product Strategy Lead

Senior Product Manager, Vice President responsible for leading personalization experience strategy, audience architecture, and delivery across omni-channel Consumer Bank for JPMorganChase, onsite in Columbus, OH, with a salary range of USD 122,550 - 201,000 per year.

Responsibilities

• Articulate and maintain a product strategy and vision that delivers customer value
• Lead discovery and market research to identify customer needs and integrate them into the roadmap
• Own and evolve the product backlog to support the strategic roadmap and value proposition
• Establish and monitor key performance indicators such as cost, features, functionality, risk posture, and reliability
• Drive end-to-end personalization initiatives and deliver omnichannel Consumer Bank experiences
• Serve as the primary strategic liaison between marketing, product, architecture, and engineering teams
• Translate complex business and marketing strategies into clear technical requirements and audience-building specifications
• Define and govern the framework for audience segmentation, data orchestration, and real-time decisioning rules
• Maximize the capabilities of the existing technology stack and identify future-state requirements
• Establish governance models and operational workflows to accelerate journey delivery and speed to market
• Collaborate with data science and analytics teams to embed modeling into the delivery framework

Requirements

• 5+ years of experience or equivalent expertise in product management or a relevant domain area
• Advanced knowledge of the product development life cycle, design, and data analytics
• Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management
• Ability to speak both technical language with engineers and business language with non-technical stakeholders
• Functional understanding of SQL
• Martech expertise with strong strategy experience and deep technical literacy in audience and experience building, CRM systems, and marketing automation suites like Salesforce Marketing Cloud
• Advanced stakeholder management, relationship-building and negotiation skills
• Comfort working in a highly matrixed organization and driving alignment across teams
• Strong foundational knowledge of data structures, audience building and real-time decisioning engines
• Proven ability to design scalable, end-to-end customer journey strategies that align with overarching growth objectives
• Strong proficiency in using data, testing methodologies and analytics tools to evaluate journey performance and drive continuous optimization

Technologies

• SQL
• Salesforce Marketing Cloud

Benefits

• Base salary determined by role, experience, skill set and location
• Commission-based pay and/or discretionary incentive compensation, paid in cash and/or forfeitable equity
• Comprehensive health care coverage
• On-site health and wellness centers
• Retirement savings plan
• Backup childcare
• Tuition reimbursement
• Mental health support
• Financial coaching