Senior Product Manager I

Lead and scale experimentation capabilities across Disney Experiences digital platforms, enabling partners with productized experimentation services.

Responsibilities

• Transform experimentation from an individual testing function into a scalable product enablement capability with defined offerings, intake process, service levels, and partner engagement models
• Collaborate with Product, Analytics, Data Science, Design, Engineering, and business teams to identify, scope, prioritize, and deliver high-impact experiments
• Own experimentation roadmap planning across multiple product domains, balancing Guest impact, business value, strategic alignment, effort, feasibility, and learning potential
• Coach partners through experimentation strategy and design, including problem definition, hypothesis development, audience selection, success and guardrail metrics, power analysis, duration estimates, and interpretation of results
• Convert stakeholder needs and business opportunities into product requirements, user stories, workflows, and backlog prioritization
• Establish and continuously refine experimentation standards, governance, documentation, templates, playbooks, and operating practices
• Find opportunities to introduce experimentation and evidence-based decision-making earlier across discovery, planning, development, launch, and optimization
• Contribute to product vision, strategy, roadmap, and success measures for experimentation capabilities and services
• Partner with Engineering and Analytics teams to improve experimentation platforms, data quality, measurement capabilities, workflows, and automation
• Leverage digital analytics, behavioral analytics, qualitative insights, and experiment results to identify trends, uncover opportunities, and influence product priorities
• Build business cases for investments in experimentation tooling, infrastructure, capabilities, and staffing
• Track portfolio performance and communicate portfolio value, health, roadmap, outcomes, and learnings to both technical and non-technical audiences, including senior leaders
• Strengthen a culture of experimentation through education, consultation, storytelling, thought leadership, and ongoing partner engagement
• Stay current on experimentation, optimization, product management, analytics, AI, and digital experience trends, applying relevant practices to scale program effectiveness

Requirements

• Minimum 5 years of product management, product optimization, experimentation strategy, digital analytics, or related experience
• Experience defining product strategy, building roadmaps, managing backlogs, writing requirements, and leading initiatives through discovery, delivery, launch, measurement, and iteration
• Working knowledge of A/B testing and experimentation, including hypothesis development, experimental design, statistical power, minimum detectable effect, success metrics, guardrail metrics, and test interpretation
• Hands-on experience with experimentation and digital analytics platforms such as Adobe Target, Adobe Analytics, Optimizely, Contentsquare, or comparable tools
• Ability to use quantitative and qualitative data to identify opportunities, prioritize investments, and inform product decisions
• Proven ability to translate complex analytical or technical concepts into clear recommendations for non-technical audiences
• Capability to lead complex, cross-functional initiatives across Product, Engineering, Design, Analytics, Data Science, and business teams
• Strategic thinking that connects individual experiments and operational improvements to broader product, Guest, and business outcomes
• Experience creating scalable processes, operating models, prioritization frameworks, and partner engagement practices
• Strong written, verbal, presentation, facilitation, and relationship-building skills
• Ability to manage multiple priorities and experimentation workstreams in a matrixed cross-functional environment
• Experience with Agile product development practices and tools such as Jira and Confluence
• Comfort navigating ambiguity, creating clarity, influencing without direct authority, and driving ideas into action

Technologies

• Adobe Target
• Adobe Analytics
• Optimizely
• Contentsquare
• Jira
• Confluence
• SQL
• Tableau

Education

• Bachelor’s degree in Product Management, Business, Marketing, Analytics, Statistics, Economics, Computer Science, Human-Computer Interaction, or a related field, or equivalent work experience

Preferred Qualifications

• Experience supporting e-commerce, travel, hospitality, entertainment, or consumer digital products
• Experience leading or contributing to an experimentation Center of Excellence or enterprise experimentation program
• Experience with web and mobile app product ecosystems
• Familiarity with behavioral analytics, customer journey analytics, SQL, Tableau, Contentsquare or similar tools
• Experience developing business cases for investments in platforms, tooling, infrastructure, or team capabilities
• Familiarity with AI-enabled workflows, automation, or agentic solutions that improve experimentation quality, efficiency, or time to insight
• Experience developing experimentation education, documentation, templates, playbooks, or enablement programs
• Understanding of UX and conversion optimization practices, digital design systems, and accessibility considerations

Benefits

• Bonus and/or long-term incentive units may be provided as part of the compensation package
• Full range of medical, financial and/or other benefits (dependent on the level and position offered)

About the Role & Team

• Senior Product Manager, Product Optimization & Experimentation supports and scales experimentation across Disney Experiences digital platforms, including web and mobile app experiences
• Defines the product strategy, roadmap, operating model, and partner experience for experimentation services across product domains, including commerce and Guest experience
• Partners with product managers, analysts, designers, engineers, data scientists, and business leaders

Pay Transparency

The hiring range for this position in Orlando, FL is $137,200 to $184,000 per year.