Sr Product Manager, Pura App

As a Senior Product Manager for the Pura App, you will help shape an end-to-end customer experience that starts at onboarding and extends through ongoing device management and continuous engagement. You will define meaningful problems with measurable hypotheses, set clear success criteria, and turn customer and business insights into an evidence-grounded product strategy, working closely across teams to deliver outcomes.

What you’ll do

• Set time-bound, measurable goals for the Pura app and translate business objectives and customer insight into an evidence-grounded strategy, including clear sequencing and transparent tradeoffs.
• Own the experience that turns a new device owner into an activated, engaged customer, spanning device setup, pairing, and the first-run moments where customers most often drop off.
• Make managing Pura devices effortless in close partnership with hardware and firmware teams, covering scheduling, fragrance control, multi-device households, and troubleshooting.
• Drive retention and lifetime value through re-engagement loops and subscription experiences designed to bring customers back.
• Define how success is measured before work begins, report results against kickoff goals, run disciplined experiments, and adjust the plan based on learnings.
• Build alignment across design, engineering, data, and leadership by surfacing risks and tradeoffs early for confident executive decisions on cross-portfolio priorities.
• Maintain a customer-obsessed culture across the team, encouraging curiosity and continuous learning.
• Combine quantitative analysis with deep user insight to understand customer pain points and convert that understanding into strategy that balances customer value and business outcomes.
• Own problem definition for your scope by starting every initiative with a well-scoped problem, a measurable hypothesis, and defined success criteria.
• Bring evidence-based recommendations to stakeholders and leadership, actively seek input, and build alignment that enables fast, confident execution.
• Partner closely with UX design, engineering, and the data team to keep teams aligned and remove roadblocks.
• Split time between delivery and discovery, launching high-value work while ensuring the next set of initiatives is well-researched and ready.

What you bring

• 5+ years of product management experience, including 3+ years improving direct-to-consumer mobile apps across onboarding, engagement, retention, and LTV metrics.
• Experience shipping apps for connected or IoT hardware, including device pairing (Bluetooth/Wi-Fi), device state, firmware coordination, and setup or troubleshooting flows, or the ability to ramp quickly in a hardware plus app environment.
• Proven ownership of subscription, membership, or other recurring-revenue products, with a track record of improving retention, reducing churn, and increasing customer lifetime value.
• Strong analytics skills, including hands-on experimentation and A/B testing, funnel analysis, and fluency with product analytics tools such as Amplitude, Mixpanel, or PostHog.
• Excellent executive communication and cross-functional influence, with the ability to turn data into a clear narrative, surface tradeoffs, and build alignment without relying on authority.
• Deep understanding of native mobile ecosystems (iOS and Android), including onboarding UX, lifecycle or CRM engagement, and release, ratings, and performance considerations.

Tools and technologies

• Amplitude, Mixpanel, PostHog
• A/B testing
• iOS, Android
• Bluetooth, Wi-Fi

Location and work setup

• Pleasant Grove, UT (hybrid)

Minimum experience

• 5+ years

Verification

• All candidates are subject to a background check.

Nice to have

• Experience on a growth team, and exposure to 0-to-1 work or major re-platforming
• Background in CPG, fragrance, or premium or lifestyle consumer brands
• Awareness of omnichannel and retail dynamics, since Pura sells through partners and retail in addition to the app
• Experience with personalization or recommendation systems

What success looks like

• Initiatives deliver the outcomes set at kickoff, measured consistently and reviewed on a regular cadence.
• Engineering, design, and data spend less time guessing because requirements are clear, scope is honest, and decisions move quickly.
• Leadership has what it needs to make confident calls, with visible tradeoffs, early risk surfacing, and recommendations grounded in evidence.
• Discovery stays continuous, with a healthy backlog, pressure-tested assumptions, and the team consistently focused on the next right problem.
• Customer obsession spreads across the team, with “what does the customer need?” prioritized before “what does the roadmap say?”