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Product Manager, Salesforce

Coca-Cola Atlanta, GA

Atlanta, GA

Today

$125k - $148k/yr Full time Marketing Agile Scrum Analytics

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Job Description

Coca-Cola is looking for a Product Manager to lead end-to-end lifecycle ownership for Salesforce-based technology solutions. This onsite role in Atlanta, GA partners closely with business owners, subject matter experts, and technical teams to translate business problems into to-be processes, user stories, and a roadmap that supports Salesforce SaaS delivery and application health.

In this position, you will define the functional approach for Salesforce implementations, shape MVP and release planning, and monitor outcomes through KPIs tied to cost-to-own and usage. The role reports to the Senior Director, Shared Platforms and works across Agile Scrum delivery in collaboration with distributed internal and vendor teams.

What you’ll do

Define and document the overall business problem and the to-be functional product implementation that aligns to business goals
Quantify the value of proposed projects and solutions to support cross-prioritization and sequencing
Quantify trade-offs between out-of-the-box Salesforce functionality and customizations
Drive definition of the Minimum Viable Product (MVP) and document the product roadmap
Own delivery of the product roadmap and feature release plans
Track cost-to-own and application health and usage KPIs

What you bring

5+ years working directly with the Salesforce platform, including specific expertise in Service Cloud, Communities, and Agentforce (Salesforce certifications are highly desired)
Experience delivering in an Agile Scrum environment, including user story mapping, user story definition, and facilitating Scrum ceremonies
Experience working with distributed external resources and vendor teams (onshore and offshore)
Product Management experience driving discovery through value realization
Experience integrating Salesforce with other enterprise systems, including ERP, data lakes, and marketing platforms
Experience building on Salesforce using low code tools such as Flows, Lightning App Builder, and simple analytics + reporting
Understanding of SaaS platform development best practices
Analytical mindset to break down complex business problems and document proposed process solutions

How you’ll work with teams

Translate complex technology concepts clearly for non-technical business partners and leadership
Perform formal analysis, author clear documentation, and provide written interpretations of findings
Manage multiple priorities effectively in environments with bursts of activity and shifting coarse and fine-grained priorities
Navigate stakeholder relationships to uncover root concerns, resolve issues, and negotiate paths forward with leadership
Apply enterprise architecture awareness, including how Salesforce fits into a broader ecosystem

Role details

Location: Atlanta, GA (onsite)
Annual salary range: USD 124,600 - 148,200
Annual incentive reference value percentage: 15%
Travel required: 0% - 25%
Relocation provided: No
Job posting end date: August 14, 2026

Key technologies

Salesforce platform, Service Cloud, Communities, Agentforce
Agile Scrum delivery framework, user story mapping, user story definition, Scrum ceremonies
Flows, Lightning App Builder, analytics + reporting
ERP, data lakes, marketing platforms

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