Associate Director, CRM Product Owner

The Associate Director, CRM Product Owner will support strategy, development, and delivery of priority CRM capabilities across the US CRM ecosystem. This role owns end-to-end delivery for assigned capabilities, translates business needs into actionable requirements, manages backlog execution in an agile model, and ensures governance, privacy, and compliance throughout delivery.

What you’ll do

• Own and deliver a defined product area: Lead end-to-end delivery of assigned CRM capabilities such as field productivity, customer engagement workflows, and medical engagement from discovery through release, hypercare, enhancements, and ongoing maintenance.
• Translate business needs into requirements: Partner with stakeholders to gather and document insights, then translate them into prioritized product features including user stories, acceptance criteria, and success measures.
• Manage and refine the backlog: Maintain backlog health through prioritization, refinement cadence, dependency management, and defining ready and done criteria aligned to quarterly and PI planning and stakeholder priorities.
• Drive disciplined agile execution: Coordinate with delivery teams to plan, execute, and track work; remove blockers; manage scope trade-offs; and support predictable, high-quality releases.
• Improve processes and user experience: Identify workflow pain points, propose enhancements, validate solutions with users, and support change adoption through documentation and enablement.
• Partner across business and IT: Align with CRM product managers, architecture, analytics, privacy and legal, and commercial and medical stakeholders to ensure requirements, sequencing, and release readiness are coordinated.
• Ensure governance, privacy, and compliance: Follow established governance processes and support risk assessments so solutions meet regulatory, privacy, security, and data standards.
• Mentor and coordinate delivery resources: Provide day-to-day direction to extended team members such as analysts and contractors and contribute to capability building across the product owner community.
• Support change enablement and adoption: Work with training and communications leads so releases are understood, adopted, and measured, and incorporate feedback into iterative improvements.
• Communicate status and outcomes: Share concise updates on roadmap items, risks, decisions needed, and measurable outcomes with CRM product management leadership and stakeholders.
• Contribute to product strategy and continuous improvement: Use market and industry trends, user feedback, and performance data to inform roadmap recommendations and operational improvements.
• Maintain platform and domain awareness: Stay current on CRM platforms such as Salesforce and Veeva and evolving best practices, and apply learnings within the Novartis ecosystem.

What you bring

• Education: Bachelor’s degree in a related field required; Master of Science and/or MBA preferred.
• Experience: 5-7+ years across product management, technology strategy, innovation, or leadership roles, preferably within pharmaceutical, healthcare, or CRM sectors.
• CRM leadership: Proven success driving product management capabilities for large-scale CRM implementations.
• CRM ecosystem knowledge: Deep understanding of Sales, Marketing and Service, including Salesforce (Agentforce, Marketing Cloud, Health Cloud, Data360, and core platform) and Veeva.
• AI and data platform understanding: Experience with CRM, AI, and data platform architectures such as Salesforce Data Cloud, OpenAI, Snowflake, and data lake technologies.
• Product operations accountability: Experience managing backlog health and prioritization, agile practices and ceremonies, and driving strategic innovation.
• Collaboration and communication: Excellent communication skills to build stakeholder buy-in and alignment.
• AI-supported techniques: Experience using AI-supported product management approaches including LLM-supported user-story creation and process mapping.
• Cross-functional alignment: Ability to align key stakeholders to create and support streamlined commercial CRM strategy.
• Analysis: Strong analytical and problem-solving skills to interpret complex data and make informed decisions.
• Adaptability: Ability to adapt strategies in a rapidly evolving technological landscape.

Technologies

• Salesforce
• Agentforce
• Marketing Cloud
• Health Cloud
• Data360
• Salesforce Data Cloud
• Salesforce Core platform
• Veeva
• OpenAI
• Snowflake
• LLM
• Data lake technologies

Location and employment details

• Division: US
• Business unit: General Management
• Functional area: Marketing
• Location: East Hanover, NJ, USA (onsite)
• Travel: 10% as defined by the business (domestic and/or international)
• Job type: Full time
• Employment type: Regular
• Shift work: No
• Remote eligibility: This position will not have the ability to be located remotely
• Reporting line: CRM Product Management leadership
• Legal entity: U014 (FCRS = US014) Novartis Pharmaceuticals Corporation
• Tag: #LI-Hybrid

Salary

• USD 156,600 - 283,400 per year
• Final salary is determined based on relevant skills and experience and will be reviewed periodically after joining
• Novartis may adjust the published salary range based on company and market factors

Benefits

• Performance-based cash incentive
• Eligibility to be considered for annual equity awards (depending on the level of the role)
• Comprehensive benefits package including health, life and disability benefits
• 401(k) with company contribution and match
• Variety of other benefits
• Generous time off package including vacation, personal days, holidays, and other leaves