Digital Assets Product Manager-Lead

Hybrid role in Albuquerque, NM with an opportunity to shape on-chain, cryptocurrency, and digital asset experiences for a member-focused financial institution. Sunward Federal Credit Union offers a leadership-level product position that blends product strategy, cross-functional execution, and measurable growth through experimentation and AI, with a salary range of USD 110,889 to 138,612 per year.

Responsibilities

• Lead product strategy and roadmap execution for digital asset platforms, connecting next generation banking capabilities to real use cases for Sunward and its members.
• Act as the senior digital assets and on-chain platform liaison with Marketing, business results owners, and Product teams; align on priorities, advocate for platform investments tied to growth targets, and translate marketing strategy into clear product requirements and outcomes.
• Own end-to-end digital asset and on-chain experiences for assigned platforms, collaborating with design and compliance teams and improving completion across retail membership, consumer lending, and deposit flows.
• Partner with risk, fraud, and decisioning teams to balance digital asset and on-chain capabilities with fraud risk controls within platform experiences.
• Drive cross-functional delivery across Technology, Marketing, Lending, Retail, Risk, and vendor partners, ensuring high-quality platform releases.
• Conduct market research and competitive analysis to uncover acquisition growth opportunities, benchmark performance of Sunward’s digital asset and on-chain solutions, and inform investment decisions.
• Support agile delivery for assigned platforms by improving sprint execution, backlog health, release quality, and delivery velocity.
• Define, track, and report on growth KPIs, using performance data to drive continuous improvement.
• Mentor Associate and Specialist Digital Product Managers (Growth), sharing expertise in funnel optimization, experimentation, and data-driven product management.
• Design and execute AI-assisted experiments, personalization strategies, and predictive optimization initiatives across digital asset and on-chain platforms to improve growth outcomes at scale.

Requirements

• Minimum 6 years of experience in on-chain digital asset, cryptocurrency, product management, growth product management, or a closely related field; experience in financial services, fintech, or credit unions preferred.
• Preferred education: Bachelor’s degree in Business Administration, a STEAM field, Marketing, or related field (or relevant work experience equivalent to a bachelor’s degree).
• Advanced knowledge of on-chain digital assets, cryptocurrency, stable coins, and related solutions.
• Strong background in A/B testing, multivariate experimentation, and AI-assisted personalization and optimization methodologies.
• Working knowledge of AI and machine learning applications.
• Solid understanding of agile methodologies and best practices for high-velocity product delivery.
• Strong UX/UI knowledge, with fluency in how design decisions impact conversion and digital asset adoption rates.
• Knowledge of risk management, fraud, and identity decisioning systems as they apply to on-chain digital assets and cryptocurrency.
• Knowledge of regulatory requirements and compliance standards relevant to on-chain digital assets, stablecoin, and cryptocurrency.
• Advanced analytical and data interpretation skills, including diagnosing complex funnel performance issues and driving decisions from evidence.
• Strong communication and influence skills to align Marketing, Product, Payments, Digital, Technology, and leadership stakeholders around growth priorities.
• Strategic, growth-oriented mindset with a track record of using experimentation and AI tools to deliver measurable outcomes.
• Highly organized, able to independently manage complex, high-priority platform workstreams and cross-functional initiatives.
• Demonstrated ability to learn quickly and stay current on digital assets, cryptocurrency, wallets, exchanges, and related technology and industry developments.
• Demonstrated ability to mentor peers and contribute to a high-performance growth product culture.

Work Environment

• Primarily office work or hybrid remote (home office) with standard office equipment.
• Ability to sit for extended periods while working at a computer; regular use of computer, keyboard, mouse, and multiple monitors.
• Frequent verbal and written communication via phone, video conferencing, and collaboration tools.
• Ability to read and interpret technical documentation, diagrams, dashboards, and reports.
• Occasional standing, walking, bending, or reaching may be required; occasional lifting or moving of equipment/materials up to 25 pounds.
• Ability to maintain focus during time-sensitive or high-priority incidents.
• May require on-call rotation or work outside standard hours as needed to support critical systems.
• Occasional travel to branch locations or other facilities for on-site troubleshooting and system support, and travel for meetings, training, or vendor engagements.