Lead Digital Product Manager- Future Autonomous Marketing (FAM) Experience Optimization Agent

Wells Fargo is seeking a Lead Digital Product Manager for the Future Autonomous Marketing (FAM) team to help shape an Experience Optimization Agent powered by AI experimentation and personalization. You will act as a strategic Product Owner, guiding product vision, strategy, roadmap, and delivery priorities to help marketers and the business achieve measurable outcomes. This hybrid role is based in Charlotte, NC.

The Experience Optimization Agent is designed to support AI-powered recommendations and automation integrated with experimentation workflows across platforms such as Adobe Target. You will also ensure the solution evolves safely within enterprise governance, compliance, security, privacy, and Responsible AI standards, with appropriate controls, transparency, and human oversight built into AI-enabled capabilities.

Responsibilities

• Own the vision, strategy, roadmap, and outcomes for the Experience Optimization Agent.
• Prioritize investments and capabilities that deliver measurable value for marketers and the business.
• Define product requirements and drive execution from discovery through delivery and adoption.
• Track product performance, then improve outcomes using user feedback and data.
• Define how AI-powered recommendations, automation, and agent capabilities integrate into experimentation workflows.
• Partner with technology, architecture, data, and AI teams to deliver scalable, reusable platform capabilities.
• Make product decisions balancing user needs, business value, technical feasibility, and risk considerations.
• Shape the long-term evolution of the Experience Optimization Agent within the FAM ecosystem.
• Deliver capabilities that simplify creating, configuring, and optimizing experimentation and personalization activities.
• Enable guided workflows, intelligent recommendations, and best practices to improve experimentation quality and efficiency.
• Drive improvements in customer engagement, conversion, and marketing effectiveness.
• Promote scalable and consistent experimentation practices across teams.
• Align stakeholders on priorities, roadmap decisions, and success measures, including communication of progress and impact to senior leadership.
• Ensure product capabilities align with enterprise governance, compliance, security, privacy, and Responsible AI standards, including partnering with Risk, Legal, Compliance, and Technology Controls teams.
• Embed appropriate controls, transparency, and human oversight into AI-enabled capabilities.

Requirements

• 5+ years of digital product management experience (or equivalent through work experience, training, military experience, or education).
• 3+ years leading digital products, experimentation platforms, personalization platforms, marketing technology solutions, or related enterprise capabilities.
• Strong understanding of experimentation and personalization platforms, including Adobe Target or comparable technologies.
• 2+ years experience with Artificial Intelligence, Generative AI, agentic solutions, or AI-enabled product capabilities.

Desired Qualifications

• Experience owning product strategy, roadmaps, backlogs, and measurable business outcomes.
• Experience partnering with engineering, architecture, data, analytics, and design teams to deliver complex platform capabilities.
• Experience serving as a Product Owner or Product Manager for an enterprise platform, AI-enabled capability, workflow product, experimentation platform, or marketing technology ecosystem.
• Knowledge of product management disciplines including discovery, strategy, roadmap development, backlog prioritization, agile delivery, and value realization.
• Working knowledge of Adobe Target, digital experimentation, A/B testing, personalization, analytics, and optimization practices.
• Familiarity with platform architecture, APIs, integrations, data flows, and enterprise technology ecosystems.
• Familiarity with Generative AI, large language models, AI agents, agent orchestration, and Responsible AI practices.
• Ability to deliver platform-scale capabilities that support reuse, configurability, and multiple downstream consumers.
• Experience defining product KPIs, adoption strategies, and value realization frameworks.
• Proven ability to work cross-functionally in an agile delivery model, including in a regulated enterprise environment.
• Knowledge of Responsible AI and human-in-the-loop workflows.
• Strong problem-solving, communication, and stakeholder management skills, with the ability to synthesize complex business, technical, operational, and AI concepts into decisions.
• Demonstrated track record of influencing and collaborating effectively at all levels.

Compensation

Pay range: $119,000.00 - $224,000.00 per year.

Benefits

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

Other Requirements

• Hybrid schedule based in one of the listed locations; Charlotte, NC is the stated location.
• VISA sponsorship will not be supported by this role.
• Employees support a risk-mitigating and compliance-driven culture and are accountable for execution of applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), including following policies and procedures, escalating and remediating issues timely, and making sound risk decisions.
• To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.
• Wells Fargo maintains a drug-free workplace.
• Third-party recordings are prohibited unless authorized by Wells Fargo.
• During recruiting and hiring, you must directly represent your own experiences.

Posting end date: 29 Oct 2026 (posting may come down early due to volume of applicants).