Digital Product Manager

APMEX is seeking a Digital Product Manager to own the roadmap and day-to-day decisions for its customer-facing digital experiences, including the ecommerce site and mobile app, across retail and wholesale brands. This hybrid role based in Oklahoma City, OK partners with design, engineering, marketing, and analytics to ship features that boost conversion, engagement, and revenue, leveraging data and AI to move quickly.

Responsibilities

• Own the roadmap for the sites and apps, grounded in customer research, data, and business goals.
• Lead discovery through customer surveys and feedback, usability testing, and funnel/behavior analysis to identify high-impact opportunities.
• Write clear requirements, user stories, and acceptance criteria, and define what success looks like for each initiative.
• Partner with engineering and design to plan, prioritize, and ship features through an agile process; own the backlog and sprint priorities.
• Balance new feature work against performance, quality, and technical health.
• Coordinate launches with marketing, merchandising, and operations.
• Own conversion-rate optimization for your area; design, run, and report A/B and multivariate tests and act on the results.
• Continuously optimize the funnel, checkout, and key journeys to grow conversion, average order value, and retention.
• Define and track product KPIs and build a data-informed view of how your product performs.
• Use analytics and AI tools to accelerate research, requirements, and analysis and to surface opportunities.

Requirements

• 3+ years of product management experience, preferably for an ecommerce website or mobile app (or a comparable digital product) required.
• Bachelor's degree or equivalent experience required.
• Advanced data management in Microsoft Excel required.

Technologies

• Jira, Trello, Asana, TFS
• Google Analytics 4, Amplitude, Heap
• Optimizely, VWO
• Figma, AI and LLM tools
• SQL, Microsoft Excel

Benefits

• Medical, Dental, and Vision
• Short Term Disability & Long-Term Disability
• Life Insurance
• 401K (Company matches)
• Free Lunch every day
• Tuition Reimbursement
• College Debt Repayment
• 9 Paid Holidays
• Paid Time Off with Sell Back Option
• Paid Day off for your Birthday
• Paid Volunteer Opportunities
• Lunch and Learns
• Free Downtown Parking

What success looks like

• A clear, prioritized product roadmap is in place and tied to measurable business outcomes.
• Shipped features improve conversion, engagement, and revenue against baseline.
• A steady cadence of experiments runs, with wins rolled out and learnings shared across the team.
• Product KPIs and reporting are trustworthy and relied upon by the team.
• Launches are smooth and well-coordinated across design, engineering, and marketing.
• Repeatable AI-enabled workflows speed up discovery and delivery.

Degrees preferred

• Business / Business Administration
• Marketing
• Information Systems / MIS
• Computer Science / Software Engineering
• UX / Human-Computer Interaction
• Data Science / Statistics / Analytics
• Economics
• Communications