Product Manager - Landing Pages

Staples invests in teams that build better digital customer experiences. As a Product Manager for Landing Pages, you will set product priorities, shape the roadmap, and turn customer and business needs into measurable improvements across Staples’ digital platforms. You will work in an inclusive culture supported by associate-led Business Resource Groups, with practical resources to help you do your best work, including flexible PTO, wellness programs, and a company 401(k) match.

Location: Framingham, MA (onsite)

Compensation: USD 89,000 - 121,000 per year

What You’ll Do

• Define, prioritize, and manage the product backlog for assigned digital products, platforms, and capabilities.
• Collaborate with business leaders and stakeholders to align product priorities with customer needs, digital strategy, and business objectives.
• Turn customer insights, analytics, market trends, and stakeholder feedback into user stories, requirements, acceptance criteria, and product recommendations.
• Act as a key liaison between business partners, engineering, UX, analytics, data science, and external vendors.
• Prioritize enhancements, defects, technical work, and feature development based on customer value, business impact, team capacity, and delivery timelines.
• Partner with engineering and UX teams across Agile ceremonies, including backlog refinement, sprint planning, testing, product reviews, and release readiness.
• Track product performance using KPIs, OKRs, customer feedback, and digital analytics to identify optimization opportunities.
• Lead discovery, experimentation, and continuous improvement efforts that enhance product performance and customer experience.
• Anticipate, manage, and resolve product issues, dependencies, and risks to support successful delivery outcomes.
• Use AI productivity tools and collaborate with technical teams to evaluate AI/ML-enabled opportunities that improve customer experiences, operational efficiency, and decision-making.
• Mentor and support less experienced team members by sharing product management best practices and Agile expertise.

Requirements

• Bachelor’s degree in Business, Technology, Product Management, Information Systems, Computer Science, Marketing, Engineering, a related field, or equivalent professional experience.
• 5+ years of product management experience focused on digital products or eCommerce platforms.
• Experience managing product backlogs, user stories, requirements, acceptance criteria, and feature prioritization.
• Experience delivering digital products through partnership with engineering, UX, analytics, data science, or other technical teams.
• Proven ability to manage products through the full lifecycle from concept through launch and continuous improvement.
• Experience using customer insights, analytics, KPIs, OKRs, and performance metrics to drive product decisions.
• Strong skills coordinating multiple stakeholders, priorities, dependencies, and cross-functional initiatives.
• Experience creating product documentation, roadmap updates, business cases, and stakeholder communications.
• Strong analytical and quantitative skills with a bias toward data-driven decision-making.
• Practical knowledge and application of Agile methodologies, tools, and frameworks.

Preferred Qualifications

• Master’s degree in a related field.
• Agile certifications such as Certified Scrum Master (CSM), SAFe Agilist, PMI-ACP, or similar credentials.
• Product management certifications such as AIPMM Certified Product Manager.
• Experience across desktop, mobile, app, or eCommerce platforms.
• Experience with A/B testing, experimentation, conversion optimization, and customer journey analysis.
• Experience working with AI/ML-enabled products, personalization, automation, recommendations, search, or other data-driven capabilities.
• Experience partnering with data science and engineering teams to define success metrics, validate solutions, and drive continuous improvement.
• Experience using AI productivity tools to support product discovery, analysis, backlog management, and stakeholder communication.
• Experience in B2B, commercial eCommerce, retail, supply chain, office products, or related industries.
• Experience with enterprise content management systems such as Bloomreach, Adobe, Drupal, or Sitecore for landing pages, campaign pages, or help center experiences at scale.
• Familiarity with digital analytics and session-tracking tools such as Adobe Analytics, Adobe Target, and FullStory to identify friction, validate improvements, and optimize UX.
• Experience partnering with SEO, vendor resources, and engineering teams to maintain and enhance store locator pages, service pages, and other SEO-driven landing experiences.

Technologies You May Work With

• CMS platforms
• AI/ML
• Jira
• Agile methodologies
• Bloomreach
• Adobe
• Drupal
• Sitecore
• Adobe Analytics
• Adobe Target
• FullStory

Benefits

• Inclusive culture with associate-led Business Resource Groups
• Flexible PTO (22 days)
• Holiday Schedule (7 observed paid holidays + 1 floating holiday)
• Online and Retail Discounts
• Company Match 401(k)
• Physical and Mental Health Wellness programs

What You Bring to the Table

• Strong analytical and problem-solving skills with a data-driven approach to decision-making.
• Excellent communication and stakeholder management, with the ability to influence technical and non-technical audiences.
• Ability to thrive in a fast-paced environment while managing multiple priorities.
• Strong collaboration skills and experience leading cross-functional initiatives without direct authority.
• Commitment to creating customer-focused digital experiences and continuously improving product performance.
• Agile mindset and leadership and mentoring capabilities to help develop others.
• Curiosity and practical experience leveraging AI tools to enhance productivity and product outcomes.
• Proven ability to manage and optimize landing pages, category pages, and help-center experiences within a large-scale eCommerce ecosystem, balancing user needs with business goals.
• Hands-on experience using CMS platforms to operationalize content, configure components, and partner with UX and engineering to deliver functional, user-friendly page experiences.
• Execution discipline to independently drive feature launches end-to-end, including defining requirements, coordinating cross-functional teams, managing Jira workflows, and validating performance through analytics.