Sr Product Manager - CRM

TEKsystems is seeking a Sr Product Manager to lead CRM strategy, roadmap, and delivery for customer engagement capabilities in a large-scale B2C environment.

Responsibilities

• Own and execute CRM product strategy and a multi-year roadmap aligned to business objectives and customer engagement goals.
• Define, prioritize, and deliver CRM features that improve acquisition, retention, loyalty, and engagement.
• Partner with business, marketing, analytics, engineering, and UX to identify opportunities and deliver customer-centric solutions.
• Translate business needs into product requirements, user stories, acceptance criteria, and release plans.
• Lead discovery activities including customer research, stakeholder interviews, and data analysis to identify product opportunities.
• Analyze customer engagement metrics and campaign performance to inform product decisions and optimization strategies.
• Evaluate current CRM capabilities, identify platform inefficiencies, and develop scalable enterprise solutions.
• Manage end-to-end delivery from concept through launch and post-launch optimization.
• Present recommendations, roadmaps, business cases, and product performance updates to leadership.
• Drive operational excellence with backlog management, documentation, release planning, and cross-functional coordination.

Requirements

• Bachelor’s degree or equivalent experience.
• 4-6+ years of Product Management experience with ownership of product strategy and roadmap delivery.
• 2+ years experience with CRM, lifecycle marketing, customer engagement, loyalty, or personalization platforms.
• Experience working within large-scale B2C customer environments.
• Proven success improving customer engagement, lifecycle experiences, personalization, or customer retention outcomes.
• Experience partnering directly with software engineering teams across the product development lifecycle.
• Strong understanding of:
  • Customer segmentation
  • Lifecycle marketing
  • Journey orchestration
  • Personalization
  • Campaign automation
  • Customer engagement optimization
• Experience working in Agile environments using Jira and Confluence.
• Strong analytical and data-driven decision-making capabilities.
• Experience with platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign, HubSpot, or similar customer engagement solutions.
• Experience with Customer Data Platforms (CDPs).
• Background in retail, convenience, loyalty, QSR.

Technologies

• Salesforce Marketing Cloud
• Braze
• Adobe Campaign
• HubSpot
• Customer Data Platforms (CDPs)
• Jira
• Confluence

Benefits

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)

Contract Details

• Job type: Contract
• Workplace type: Fully onsite, Irving, TX
• Location: Irving, TX (onsite)

Pay

• Pay range: $50.00 - $70.00/hr
• Compensation within the range depends on qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other job-related factors.

Application Deadline

• Anticipated to close: Sep 18, 2026

Screening Question

• How many contacts were in the list of the CRM you worked with? (HM is looking for someone with a billion + contacts, indicating a true B2C environment.)