Product Manager – Ad Tech & AI Automation

Product Manager for Local Hero's Digital Advertising and Media Automation platform, focused on AI-powered workflows and platform strategy, based in Texas (remote).

Responsibilities

• Develop and drive the product strategy for the digital advertising and media automation platform, aligning with AI-powered workflows and the feature roadmap.
• Own end-to-end delivery of platform features from concept through production release.
• Collaborate with engineering and data teams to deliver AI-driven workflow enhancements.
• Lead optimization efforts across campaign management, reporting, and automation workflows.
• Translate business processes into scalable product capabilities.
• Work with stakeholders to improve operational efficiency and customer outcomes.
• Lead experiments to improve platform performance and user outcomes.
• Partner with engineering to implement APIs and integrations.
• Support stakeholder analysis to capture user behavior and requirements.
• Enhance user testing programs to validate assumptions.
• Help shape the product roadmap and manage detailed execution and prioritization.
• Turn business requirements into precise product specifications and user stories.
• Manage backlog, sprint planning, and delivery cadence.
• Prioritize initiatives based on ROI and technical feasibility.
• Coordinate with sales, marketing, and customer success for launches.
• Monitor product performance and drive ongoing improvements.

Requirements

• 3–5 years of product management and development experience in Ad Tech, media buying, marketing automation, or related platforms.
• Strong understanding of the operational realities of digital advertising platforms, campaign optimization, and media workflow automation.
• Solid knowledge of Agile development practices.
• Familiarity with AI-driven automation tools and workflow optimization concepts.
• Experience working cross-functionally with engineering, analytics, and business stakeholders.
• Analytical mindset with the ability to define measurable KPIs and business outcomes.
• Experience translating business workflows into scalable product functionality.
• Ability to collaborate closely with technical teams delivering AI-powered capabilities.
• Excellent communication and stakeholder management skills.

Technologies

• APIs
• Large Language Models (LLMs)
• AI agents

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Compensation

USD 100,000 - 135,000 per year