Product Manager - Fire Products

Seek Thermal is seeking a Product Manager for its Fire Products line, reporting to the Vice President of Product & Marketing. This onsite role in Santa Barbara, CA leads product strategy and execution for offerings serving the fire market, translating firefighter and department needs into roadmap plans and cross-functional launch and sustaining work.

Role Overview

Under the guidance of the Vice President of Product & Marketing, the Product Manager, Fire Products owns the strategy and delivery of Seek Thermal products for fire-market customers. The position focuses on turning voice-of-customer insights into product requirements, planning, and execution across hardware, software, accessories, and the overall user experience.

Key Responsibilities

• Own product strategy and roadmap for Seek Thermal fire products, balancing customer needs, market opportunities, competitive dynamics, technical capabilities, cost, and business objectives.
• Run market assessments to identify opportunities for new products, product innovation, and enhancements across hardware, software, accessories, and the user experience.
• Develop a deep understanding of firefighters, fire departments, distributors, and other stakeholders through voice-of-customer research, field observation, surveys, prototype evaluations, field testing, and ongoing customer engagement.
• Define target users, use cases, value propositions, features, performance requirements, user experience, and packaging in partnership with cross-functional teams.
• Drive product planning documentation, including business cases, ROI analyses, MRDs, PRDs, competitive analyses, and launch recommendations.
• Partner with Engineering and Design to convert market and user needs into clear product requirements, manage feature, cost, and schedule tradeoffs, and maintain alignment during development.
• Lead cross-functional product execution for new product development and sustaining initiatives to meet scope, schedule, quality, and cost targets.
• Prioritize work across multiple projects and lifecycle stages based on customer impact, strategic value, technical risk, and business priorities.
• Track competitive offerings, technology trends, customer feedback, field performance, and market changes, and apply insights to roadmap and product decisions.
• Act as the voice of the customer and market in product decisions, working with Engineering, Quality, Operations, and Customer Service to understand and prioritize field issues and sustaining improvements.
• Collaborate with Sales and Marketing on go-to-market strategy, product messaging, training, sales tools, launch plans, and demand generation for fire products.
• Support launches and post-launch performance by defining success metrics, monitoring business and product results, collecting market feedback, and recommending corrective actions or follow-on investments.
• Engage with customers, channel partners, and the sales team to support product discussions, demonstrations, field evaluations, and market-development activities.
• Maintain clear communication with executive leadership and cross-functional stakeholders regarding roadmap priorities, product decisions, risks, tradeoffs, schedules, and performance.
• Travel approximately 20–25% for customer visits, field research, industry events, product testing, and internal collaboration.

Required Qualifications

• Bachelor’s degree in Engineering, Business, Marketing, Product Management, or a related technical field (technical degree preferred).
• 5+ years of product management or closely related product development experience.
• Hardware and integrated software experience strongly preferred.
• Proven product launch experience.
• Global manufacturing, supply chain, or procurement experience is preferred.

Preferred Experience

• Experience in thermal imaging, fire service products, public safety, rugged professional equipment, or adjacent markets is preferred.

Compensation

Salary: USD 140,000 to 175,000 per year.

Location and Work Mode

Location: Santa Barbara, CA (onsite).

Tools

• Microsoft Office