Senior Digital Product Manager - Cards Monetization and Deepening

The Senior Digital Product Manager for Cards Monetization and Deepening at U.S. Bank leads the digital product vision, cross-channel strategy, and the delivery of integrated solutions to grow adoption and deepen customer relationships.

Responsibilities

• Apply a data driven framework to prioritize the right work, maximizing value for users and internal partners.
• Continuously measure and optimize digital experiences to support seamless self service and human assisted interactions.
• Champion reusable capabilities to enable scalable solutions and faster time to market.
• Use market intelligence, competitive insights, customer needs, and internal priorities to define the digital product vision.
• Craft a best in class future state user journey and articulate how the experience drives competitive differentiation.
• Coordinate the digital product vision with other enabling functions to build an integrated delivery roadmap.
• Regularly re evaluate priorities during planning to optimize capacity for value creation.
• Use Objectives and Key Results (OKRs) to steer roadmap priorities.
• Integrate digital products, platforms and capabilities to deliver business value through an improved user experience.
• Promote reuse and modernization of digital platforms across the enterprise to improve speed to market, operational efficiency, and compliance adherence.
• Guide digital product development by actively managing the roadmap through the agile delivery lifecycle.
• Leverage Discovery to evaluate the best ideas with a customer centric lens.
• Enable cross channel strategy across web, mobile, voice, and in person channels by delivering integrated digital solutions that grow adoption and engagement across both digital and human interactions.
• Identify initial and ongoing digital product-market fit through collaboration with cross functional teams, delivering research artifacts such as briefs, personas, story maps, prototypes, product charters, and experience maps.
• Develop a north star metric to connect business outcomes to customer value and align stakeholders around a single objective.
• Continuously track results against the NSM to manage performance and advance the product vision and strategy.
• Use NSM and leading indicators to optimize execution and keep teams focused on high value work.

Requirements

• Proven experience in digital product management.

Benefits

• Health coverage including medical, dental and vision.
• Basic term life insurance and optional term life coverage.
• Short-term and long-term disability coverage.
• Pregnancy disability and parental leave.
• 401(k) retirement plan with employer contributions.
• Paid vacation ranging from two to five weeks based on salary grade and tenure.
• Up to 11 paid holidays.
• Adoption assistance.
• Sick and Safe Leave accruals of one hour per 30 hours worked, up to 80 hours per calendar year unless restricted by law.

About the team / role

• The role collaborates with U.S. Bank and partner teams to deliver best-in-class experiences and market-leading capabilities while maximizing reusability of technology investments.
• Focuses on driving value by building digital offer placements, deepening relationships with existing customers, and reducing friction to address attrition; emphasizes data intake to inform the product roadmap; coordinates with onshore and offshore teams to enable new features and launch new card products.

Location expectations

This role is hybrid. Team members in hybrid roles typically spend three days a week at the listed U.S. Bank location, with flexibility for the remaining days.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services.