Sr. Digital Product Manager - Homepage

Senior Digital Product Manager, Homepage role at Patagonia in Ventura, CA with hybrid work arrangements, responsible for the homepage and related digital storytelling experiences.

Responsibilities

• Define and advance product priorities to ensure a frictionless checkout and robust management of payment solutions.
• Revise the homepage to guide visitors efficiently to the right location while delivering engaging storytelling that deepens connection to the brand.
• Collaborate with Patagonia Action Works to build digital tools that enable activists to engage in conservation initiatives.
• Partner with Customer Business Technology, Finance, UX, Product Marketing, and Digital Studio to translate business needs into actionable product improvements and roadmaps.
• Create measurement frameworks for the homepage and storytelling content, covering web analytics, data governance, benchmarks, user feedback, and lifetime value impact.
• Apply quantitative analysis to understand customer behavior and product performance, including conversion rate, payment-method adoption, customer mix, average order value, and repeat vs new purchases.
• Develop and refine self-service post-purchase experiences for returns, cancellations, refunds, and trade-ins.
• Translate complex digital and operational issues into clear product requirements and coordinated work across technical and business partners.
• Monitor outcomes, share insights, and use data to refine the roadmap, prioritization, and future post-purchase opportunities.
• Operate as an individual contributor in alignment with Patagonia’s Leadership Expectations for Leading Self, including building people and teams, driving results, exercising good judgement, and championing vision and purpose.

Requirements

• Customer-centered: design intuitive and personalized digital content and storytelling to meet immediate needs while reinforcing brand values.
• Analytical: leverage data to identify patterns, validate decisions, and measure product impact.
• Collaborative: work effectively across cross-functional teams to align technical, operational, and customer needs.
• Structured: break down complex problems into clear priorities, requirements, and next steps.
• Outcome-oriented: focus on measurable results such as improved checkout efficiency, reduced friction, and increased retained revenue.
• Agile in approach: comfortable iterating quickly, coordinating dependencies, and advancing work with technical and business partners.
• Mission-aligned: energized by digital product work that supports Patagonia values and benefits customers and the planet.
• Experience leading digital product work in ecommerce or related customer-facing digital environments.
• Strong product skills in digital product development, roadmapping, requirements gathering, backlog management, UX collaboration, and testing.
• Experience working on site design, storytelling content, and ecommerce experiences.
• Demonstrated ability to use quantitative and qualitative data to understand customer behavior and inform product decisions.
• Experience partnering with cross-functional stakeholders such as Finance, UX, analytics/insights, Product Marketing, and technology teams.
• Familiarity with modern ecommerce systems and concepts, including payment processors, order/account experiences, returns workflows, and customer feedback loops.
• Strong analytical and communication skills, with the ability to translate findings into priorities, reporting, and actionable product recommendations.
• Minimum 5 years of experience leading digital product work in ecommerce or related fields.

Benefits

• Medical
• Dental
• Vision
• Retirement
• Leave of absence plans

Workplace Location Overview

• Hybrid work arrangement with a standard schedule of on-site Tuesday through Thursday; remote on other days.
• Occasional additional office visits may be required for team events or critical meetings.

Employee Conduct

It is the responsibility of every employee to contribute to a positive, inclusive work environment through cooperative and professional interactions with co-workers, customers and vendors.

Equal Employment Opportunity

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.

Hiring Range

Salary: USD 127,000 - 145,000 per year. Pay ranges are determined by location market median and may vary based on skills, experience, and budget.