Entertainment Marketing Product Operations & Strategy Manager

TikTok's Spotlight program seeks an Entertainment Marketing Product Operations & Strategy Manager to lead organic marketing and promotional product initiatives for global entertainment partners. Based in Los Angeles on-site, this role centers on film and television partnerships, guiding campaigns from planning to launch and elevating the partner experience on the platform, with a salary range of USD 88,920 to 209,380 per year.

Responsibilities

• Lead Spotlight's global organic marketing strategy and promotional product initiatives for entertainment partners, including developing new or local market approaches.
• Design and oversee IP/title marketing campaigns and creator activations, defining success metrics and managing initiatives from planning through execution.
• Define product and data requirements for promotional features and shepherd development through to launch.
• Apply data-driven analysis to optimize campaigns and product features on an ongoing basis.
• Collaborate with Partnerships to drive Spotlight adoption among entertainment partners.
• Coordinate with cross-functional teams across Product, Partnerships, Data, and Legal to drive outcomes.

Requirements

• Bachelor's degree or higher.
• Minimum 5 years of experience at a major company in the entertainment industry, digital marketing, or internet content platform/technology sectors.
• Experience in film and TV marketing, especially social marketing, and with digital tech products.
• Strong data analysis, strategic thinking, and problem-solving skills; able to diagnose complex situations, identify key issues, and build cross-functional operational workstreams to achieve goals.
• Excellent cross-cultural communication, coordination, and initiative, with a results-oriented mindset.
• Demonstrated empathy for publishers, creators, and users.

Benefits

• Medical, dental, and vision insurance
• 401(k) savings plan with company match
• Paid parental leave
• Short-term disability insurance
• Long-term disability insurance
• Life insurance
• Wellbeing benefits
• Paid holidays (10 per year)
• Paid sick days (10 per year)
• Paid Personal Time (17 days per year, prorated upon hire with increasing accruals by tenure)