Senior Digital Product Manager - Cards Monetization and Deepening

The Senior Digital Product Manager for Cards Monetization and Deepening at U.S. Bank National Association guides a data-driven product vision and roadmap focused on optimizing offer placements in digital channels, strengthening customer relationships, and reducing friction across digital and human interactions.

Compensation

Salary: USD 133,365 - 156,900 per year.

Location and Hybrid Work

Location: Atlanta, GA. This role operates on a hybrid model, typically requiring three days per week in the office with flexibility on the remaining days.

Responsibilities

• Prioritize work using a data-driven approach to maximize outcomes for end users and internal partners.
• Continuously measure and optimize digital experiences to support seamless self-service and human-assisted interactions.
• Advocate for reusable capabilities to enable cost-effective scale and faster time to market.
• Leverage market insights, customer needs, and internal priorities to shape the digital product vision.
• Define a best-in-class future-state user journey and articulate how the experience drives competitive differentiation.
• Align the digital product vision with enabling functions to create an integrated delivery roadmap.
• Regularly re-evaluate priorities during planning to optimize capacity against value creation.
• Apply Objectives and Key Results (OKRs) to guide roadmap priorities.
• Integrate digital products, platforms, and capabilities to deliver value through an enhanced user experience.
• Promote modernization and reuse of digital platforms across the enterprise to improve speed to market, operational efficiency, and risk/compliance adherence.
• Drive digital product development by actively managing the roadmap through the agile delivery lifecycle.
• Utilize Discovery to evaluate ideas with a customer-centric approach to determine value.
• Enable cross-channel strategy by delivering integrated digital solutions across web, mobile, voice, and in-person interactions to boost adoption and engagement.
• Identify initial and ongoing product-market fit in collaboration with cross-functional teams, delivering research briefs, personas, story maps, prototyping, product charters, and experience mapping.
• Develop a north star metric (NSM) that links business outcomes to customer value and unites stakeholders around a common goal.
• Continuously measure performance against NSM targets to manage progress toward the product vision and strategy.
• Leverage NSM and leading indicators to optimize execution and maintain focus on high-value work.

Requirements

• Digital Product Management experience

Technologies

• Agile

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

About the Team and Role

The Senior Digital Product Manager for Cards Monetization and Deepening will collaborate with U.S. Bank and partner teams to deliver best-in-class experiences and market-leading capabilities while maximizing reusability of the bank's technology investments. The role centers on creating value for the company by driving digital offer placements, deepening relationships with existing customers, and reducing friction to address attrition. A strong emphasis on data analysis will inform the product roadmap, and collaboration with onshore and offshore teams will support the rollout of new features and card products.

Location Expectations

This position is hybrid. Team members typically spend three days per week at the designated U.S. Bank location and have flexibility for the remaining days.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services.