Digital Product Owner (SFMC)

Own and prioritize the Digital Product backlog to maximize business value in an Agile delivery environment.

Responsibilities

• Partner with stakeholders and end users to gather requirements and convert them into actionable user stories plus supporting artifacts (journey maps, process flows, wireframes).
• Lead story elaboration and provide clarifications to delivery teams during the sprint and release lifecycle.
• Continuously refine and maintain the product backlog so items are clear, valuable, and ordered for business impact.
• Prioritize features, enhancements, technical improvements, and defects using value, risk, dependencies, effort, and time sensitivity.
• Maintain backlog readiness by keeping epics, user stories, and acceptance criteria well-defined, including Definition of Ready/Done.
• Act as the primary product liaison across business, technology, operations, compliance, and leadership stakeholders.
• Facilitate alignment by setting expectations, negotiating scope, and managing competing priorities across stakeholder groups.
• Run regular stakeholder reviews and demos, collect feedback, and incorporate insights into roadmap and backlog decisions.
• Collaborate with the Scrum Master and cross-functional teams to support sprint planning, execution, and delivery.
• Align stakeholders on technical direction, integration needs, and non-functional requirements (performance, reliability, scalability).
• Participate in or lead Agile ceremonies (refinement, planning, review, retrospective) to keep delivery focused on outcomes.
• Make timely product decisions within assigned scope, including sequencing, acceptance, and release readiness.
• Coordinate release planning with IT, QA, DevOps, operations, training, and support teams.
• Ensure released documentation, communications, training materials, and change management plans are completed.
• Validate product readiness via UAT, signoffs, and operational preparedness.
• Track and monitor product success metrics (adoption, conversion, cycle time, NPS/DSS/CSAT, cost-to-serve, defect trends) and apply learnings to continuous improvement.
• Communicate product progress, performance, and risks with clear stakeholder updates.
• Work with architects, IT leads, UX, data, security, and platform teams to ensure solutions are feasible, scalable, and aligned with product strategy.
• Identify, manage, and communicate cross-team and cross-platform dependencies, proactively mitigating delivery risks and bottlenecks.
• Manage relationships with external vendors and partners to maintain alignment on product vision, scope, timelines, and quality expectations.
• Coordinate with vendors and partners to support delivery commitments, integration requirements, and performance expectations alongside internal teams.
• Contribute product insight and business domain knowledge to support the digital and technology vision and roadmap for HCA’s digital channels.
• Support translation of strategic objectives into aligned goals, outcomes, and feature priorities to improve dealer and customer experiences.
• Ensure requirements comply with relevant security, privacy, regulatory, accessibility, and audit standards (as applicable).

Requirements

• Minimum 5-7 years progressive experience in business strategy or digital product management, with exposure to a dealer/customer-facing environment and/or back-office operations.
• Experience working in Agile or hybrid delivery environments, with ownership across backlog management, requirements gathering, user story development, and cross-functional coordination.
• Experience in leading implementation, testing, release activities, or process improvement initiatives preferred.
• Automotive or financial services industries preferred.
• Experience with dealer, sales enablement, or commercial portals preferred.
• Bachelor’s degree in Business, Information Systems, Computer Science, or a related field.
• MBA a plus.
• SAFe Agile and/or Six Sigma certification preferred.
• Salesforce certifications are a plus.
• Ability to work independently and collaboratively with initiative, accountability, and adaptability in a fast-paced environment.
• Strong business judgment and ability to deliver results in changing environments.
• Product management experience including backlog management, user story development, acceptance criteria, and support across the product lifecycle.
• Working knowledge of CRM systems, business process management, digital workflows, and automation.
• Ability to make informed decisions, recommend process improvements, and support change initiatives.
• Ability to influence cross-functional teams without direct authority to drive aligned product outcomes.
• Strong interpersonal and communication skills, including presenting effectively to stakeholders and senior management.
• Familiarity with personas, customer journey mapping, and data-driven analysis; strong verbal and written communication skills.
• Working knowledge of system architecture and integrations preferred.
• Ability to manage multiple projects and vendor relationships simultaneously with strong process discipline.
• Strong organizational and project coordination skills for managing multiple priorities, vendor interactions, research, and analysis.
• Proficiency in business and presentation tools: PowerPoint, Visio, Excel, Access, Word.

Technologies

• Salesforce
• CRM systems
• PowerPoint
• Visio
• Excel
• Access
• Word

Benefits

• Medical, dental, and vision plans with no-cost and low-cost options
• Annual employer HSA contribution
• 401(k) matching and immediate vesting
• Vehicle purchase and lease discounts
• Monthly vehicle allowances by job level
• 100% employer-paid life and disability insurance
• No-cost health and wellbeing programs, including a gym benefit
• Six weeks of paid parental leave
• Paid Volunteer Time Off, plus a company donation to a charity of your choice

Job Details

• Location: Irvine, CA (onsite)
• Primary location: United States-California-Irvine
• Work location: Headquarters 1, 3161 Michelson Dr. Ste 1900, Irvine 92612
• Schedule: Full-time
• Job type: Regular
• Overtime status: Exempt
• Minimum salary: $88,000/year
• Maximum salary: $136,400/year
• Posting date: Jul 22, 2026
• Minimum experience: 5 years

Work Environment

• Extended periods of sitting, standing, and walking; vision to monitor and moderate noise levels
• Work performed in an at home and office environment