Sports Creator Strategy & Product Operation Manager

TikTok's Sports Product team seeks a Sports Creator Strategy & Product Operation Manager in Los Angeles to help shape the platform's sports creator ecosystem. You will lead growth, onboarding, monetization, and cross-region initiatives, collaborating with product, data, and regional teams to build sustainable creator ecosystems. This on-site role is based in Los Angeles.

Responsibilities

• Drive high quality sports content and creator growth to increase creativity and value on TikTok.
• Define the sports creator strategy, including goal setting, expansion playbooks, metrics framework, and scalable supply approaches across regions.
• Create and refine growth mechanisms for creators, covering onboarding, education, monetization, and tiered management models.
• Analyze creator ecosystem data to identify gaps and opportunities, translating findings into actionable strategies to improve retention and activity.
• Partner with product, data, and regional teams to implement these strategies and foster a durable creator ecosystem.

Requirements

• Bachelor's degree or higher with 5+ years of experience in creator operations, ecosystem strategy, or platform strategy within content communities.
• Strong strategic thinking and analytical skills, able to design systematic solutions from a macro perspective.
• Excellent cross-cultural understanding, communication and persuasion, organizational coordination, and execution skills. Results-driven.
• Data-informed with the ability to diagnose problems and measure strategy effectiveness.
• Familiarity with the sports content creation landscape and creator motivation models.

Benefits

• Health, dental, and vision insurance
• 401(k) with company match
• Paid parental leave
• Short- and long-term disability coverage
• Life insurance
• Wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of paid personal time

About the Team

The Sports Product Team at TikTok is dedicated to creating a global platform that drives sports discovery, fan engagement, and vibrant community culture. Our goal is to be the primary destination for sports enthusiasts worldwide. We are seeking an experienced product strategy and operations manager who thrives on solving complex, cross-time-zone challenges. Ideal candidates have a spirit of exploration, actively identifying user needs and pain points, and driving innovative solutions to create impact.

Compensation & Benefits Details

The base salary range for this position in Los Angeles is $88,920 - $209,380 annually. Compensation may vary outside of this range based on qualifications, skills, and experience, and location. Base pay is part of the Total Package and may include discretionary bonuses/incentives and restricted stock units. Employees receive day-one access to medical, dental, and vision insurance, plus a 401(k) with company match, paid parental leave, disability coverage, life insurance, wellbeing benefits, and more. They also receive 10 paid holidays per year, 10 paid sick days per year, and 17 days of paid personal time (prorated on hire with tenure).

Notes for Los Angeles County (Unincorporated) Candidates

• Interacting with internal/external clients and colleagues, sometimes unsupervised.
• Handling confidential information, including proprietary data and IT system access.
• Exercising sound judgment.

Accommodations

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other protected reasons. If you need assistance or an accommodation, please reach out to us at https://tinyurl.com/RA-request.

About TikTok

TikTok is a leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. Our global headquarters are in Los Angeles and Singapore, with offices in New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product helps people express themselves, discover, and connect, supported by diverse, global teams that create value for communities and bring joy every day.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices and strive to reflect the communities we reach in both our platform and our workplace.