Product Operation Manager, Brand Operations GTM

Responsibilities

• Market Insight & Strategy: conduct deep-dive analysis of the U.S. consumer and merchant landscape, identify certification needs, and establish a Net Promoter Score feedback loop to drive ongoing improvement.
• Standard Setting: define and refine the TTS Top-Tier Store criteria, emphasizing brand influence and authorized status, and translate these concepts into concrete rules for merchant vetting and evaluation.
• GTM Execution & Advocacy: lead the rollout of certification rules across multiple industry categories and serve as the primary advocate for these standards, ensuring internal teams and external merchants understand and complete the process.
• Ecosystem Optimization: assess the impact of merchant certifications and user feedback, and partner with Product and Strategy teams to iterate on rules that boost consumer trust and sustain a secure platform ecosystem.

Requirements

• At least 3 years of experience in strategy operations or a related field.
• Bachelor's degree or equivalent experience.
• Proven ability to manage complex, multi-stage projects from concept to completion in fast-paced, ambiguous environments.
• Strong analytical and problem-solving skills, with a track record of using data to drive strategic decisions and measure performance.

Benefits

• Medical, dental, and vision coverage
• 401(k) with company match
• Paid parental leave
• Short-term and long-term disability insurance
• Life insurance
• Wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time, prorated at start with accruals increasing by tenure

About the Team

We are looking for a strategic, execution-focused Product Operations Manager to lead TikTok Shop certification initiatives for the U.S. market. As the bridge between global strategy and day-to-day execution, you will define what constitutes a quality merchant and empower U.S. partners to meet those expectations.

Why Join Us

TikTok centers its mission on enabling authentic creativity, discovery, and connection. Our diverse, global teams work together to create value for communities and bring joy through innovative products every day.

Diversity & Inclusion

TikTok is committed to building an inclusive environment where employees are valued for their skills, experiences, and perspectives. Our platform connects people worldwide, and our workplace reflects that diversity as we strive to celebrate all voices and communities we serve.

TikTok Accommodation

TikTok provides reasonable accommodations in the recruitment process for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other protected reasons. If you need assistance, please request accommodations at the following link: https://tinyurl.com/RA-request

For Los Angeles County (Unincorporated) Candidates

1. Qualified applicants with arrest or conviction records will be considered in accordance with federal, state, and local laws, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
2. Interacting with internal or external clients and/or colleagues, including occasional unsupervised contact.
3. Handling confidential information and access to information technology systems with appropriate care.
4. Exercising sound judgment in all professional activities.