Product Operations Manager, Brand Operation GTM

TikTok is seeking a Product Operations Manager to lead the U.S. TikTok Shop certification programs, defining what constitutes a quality merchant and guiding the go-to-market rollout. This role sits at the crossroads of strategy and execution, translating global standards into practical rules that empower U.S. partners to meet them.

Responsibilities

• Market insight and strategy: Conduct in-depth research of the U.S. consumer and merchant landscape, identify certification needs, and establish an NPS feedback loop to drive ongoing improvements.
• Standard setting: Define and refine the criteria for the "TTS Top-Tier Store," focusing on brand influence and authorization, turning high-level aims into actionable vetting rules.
• GTM execution and advocacy: Lead the rollout of GTM rules across multiple industry categories and champion these standards so internal teams and merchants understand and complete the certification process.
• Ecosystem optimization: Assess the impact of merchant certifications and user feedback, partnering with Product and Strategy teams to iterate on rules that build consumer trust and a secure platform.

Requirements

• Minimum of 1 year of experience in strategy operations or a related field.
• Bachelor’s degree or equivalent experience.
• Ability to manage complex, multi-phase projects from inception to completion in a fast-paced, ambiguous environment.
• Strong analytical and problem-solving skills with a proven track record of using data to drive strategic decisions and measure performance.

Benefits

• Medical, dental, and vision insurance
• 401(k) savings plan with company match
• Paid parental leave
• Short-term and long-term disability coverage
• Life insurance
• Wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated at start with tenure-based accruals)

About the Team

We are seeking a strategic and execution-focused Product Operations Manager to oversee the U.S. TikTok Shop certification programs. Acting as the link between global strategy and on-the-ground execution, you will define what qualifies as a quality merchant and ensure U.S. partners have the support needed to meet those standards.

Job Information

The base salary range for this position in Seattle, WA is USD 102,600 - 159,600 annually. Compensation may vary based on qualifications, skills, competencies, experience, and location. Base pay is part of the total package and this role may be eligible for discretionary bonuses/incentives and restricted stock units.

Benefits may vary by employment type and country of work location. Employees have day-one access to medical, dental, and vision coverage, a 401(k) with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. The company also provides 10 paid holidays per year, 10 paid sick days per year, and 17 days of Paid Personal Time prorated at hire with tenure-based accruals.

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

Los Angeles County Candidates

• Interacting with internal/external clients and colleagues, occasionally with unsupervised contact.
• Handling confidential information including proprietary and trade secret materials and access to IT systems.
• Exercising sound judgment in professional activities.

About TikTok

TikTok is a leading destination for short-form mobile video, dedicated to inspiring creativity and bringing joy. We celebrate diverse voices and strive to create an environment that reflects the communities we reach.

Why Join Us

Creativity sits at the heart of TikTok's mission. Our product enables authentic expression, discovery, and connection, supported by a global, diverse team. We value curiosity, humility, and impact, maintain an Always Day 1 mindset, and pursue learning, innovation, and growth together.

Diversity & Inclusion

TikTok is committed to building an inclusive space where employees are valued for their skills and perspectives. Our platform connects people worldwide, and our workplace mirrors that diversity, reflecting the communities we serve.

TikTok Accommodation

TikTok provides reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other protected reasons. To request an accommodation, please visit https://tinyurl.com/RA-request