Product Operations Manager, Seller Business Tools

Join TikTok Shop in Seattle, onsite, to help shape merchant growth through Seller Business Tools. This role offers a competitive salary range of USD 102,600 to 159,600 per year and day one access to medical, dental, and vision coverage. You will own merchant growth tool modules such as promotion tools, CRM, and storefront design, leading go-to-market execution and data-driven optimization for the US market. The environment emphasizes collaboration, real impact, and ongoing learning, with strong support for professional growth and work-life balance.

Benefits

• Day one access to medical, dental, and vision insurance
• 401(k) savings plan with company match
• Paid parental leave
• Short-term and long-term disability coverage
• Life insurance
• Wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Responsibilities

• Own product operations for TikTok Shop merchant growth tool modules, including go-to-market execution and growth of key feature adoption and usage. Scope covers merchant promotion tools, merchant CRM tools, and store design and customization tools. Develop and execute operational strategies based on U.S. market insights and data analysis.
• Analyze merchant feedback to identify product issues related to growth tools. Use market research, merchant insights, and data analysis to uncover needs and growth opportunities, collaborating with Product, Engineering, and Strategy to drive iteration and optimization.
• Build a deep understanding of U.S. e-commerce merchant needs and pain points, especially in cross-border operations, including marketing conversion, customer engagement, and storefront presentation. Develop operational strategies and enablement plans tailored to different merchant types and scenarios to improve efficiency and performance.
• Partner with industry teams and key merchants to create vertical-specific solutions for merchant growth tools, driving adoption of promotion, CRM, and store design capabilities across industry contexts to support growth.
• Develop and continually improve the education and enablement system for merchant growth tools through articles, live sessions, case studies, and training materials. Capture best practices, improve merchants' understanding and usage, and explore how AI can further enhance operating efficiency.

Requirements

• Bachelor’s degree or higher, with 2+ years of experience in product operations, marketing products, data analysis, consulting, or related fields
• Strong analytical thinking and data sensitivity, with the ability to identify issues and opportunities from data, market trends, and user feedback
• Hands-on experience translating user insights and data into growth strategies, operational plans, or product improvements. Clear understanding of merchant operations, product growth, and ecosystem development
• Strong sense of ownership, solid cross-functional communication and collaboration skills, and the ability to adapt quickly and deliver outcomes in a fast-changing environment

Technologies

• SQL
• Excel
• AI tools

About the Team

The TikTok Shop Merchant Growth Tools team leads the product operations for key merchant-facing modules, including promotion tools, CRM systems, and storefront design and customization capabilities, empowering sellers across the US e-commerce landscape.

About TikTok

TikTok is a leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. Our global headquarters are in Los Angeles and Singapore, with offices worldwide, including New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Creativity fuels our work. Our products empower people to express themselves, discover, and connect. We value diverse teams that collaborate to create value for communities, inspire creativity, and bring joy every day.

Diversity & Inclusion

TikTok is committed to an inclusive workplace where employees are valued for their skills, experiences, and perspectives. We celebrate diverse voices and strive to reflect the communities we reach in our teams and products.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, religious beliefs, or other protected reasons. If you need assistance, please reach out at RA request.

For Los Angeles County (Unincorporated) Candidates

Qualified applicants with arrest or conviction records will be considered in accordance with federal, state, and local laws, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. We recognize that criminal history may impact certain job duties, including client contact, handling confidential information, and exercising sound judgment.

Job Information

The base salary range for this position in Seattle, WA is $102,600 - $159,600 annually. Compensation may vary outside this range based on qualifications, skills, competencies, experience, and location. Base pay is part of the total package and may be eligible for discretionary bonuses or incentives and restricted stock units. Benefits include day-one medical, dental, and vision insurance, a 401(k) with company match, paid parental leave, disability coverage, life insurance, wellbeing benefits, 10 holidays, 10 sick days, and 17 days of Paid Personal Time (prorated on hire with tenure). The company reserves the right to modify or change these benefits programs at any time, with or without notice.